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~subject:"Market research"
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Market research
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Theorie
9,825
Theory
9,639
Brand management
9,376
Markenführung
9,375
Markenartikel
9,114
Youth
9,038
Beziehungsmarketing
8,935
Jugendliche
8,929
Relationship marketing
8,922
Brand
8,020
Markenimage
7,257
Brand image
7,208
USA
6,219
United States
5,813
Deutschland
5,523
Online-Handel
5,450
Online retailing
5,436
Kundenzufriedenheit
5,426
Customer satisfaction
5,423
Social Web
4,841
Social web
4,837
Germany
4,570
Online-Marketing
4,515
Internet marketing
4,489
Einzelhandel
4,365
Dienstleistungsqualität
4,316
Service quality
4,314
Retail trade
4,266
Werbewirkung
3,749
Advertising effects
3,699
Verbraucherverhalten
3,569
Electronic Commerce
3,563
Experiment
3,511
E-commerce
3,450
Werbung
3,232
Emotion
3,189
Advertising
3,108
Preismanagement
2,953
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161
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1,038
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575
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11
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811
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236
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125
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109
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80
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80
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80
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80
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40
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40
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39
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30
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26
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24
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23
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21
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14
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14
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11
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11
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9
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8
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8
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8
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8
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6
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6
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5
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372
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1
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1
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Author
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Hruschka, Harald
16
Decker, Reinhold
10
Belk, Russell W.
9
Hildebrandt, Lutz
9
Kamakura, Wagner A.
9
Bauer, Hans H.
8
Boztuğ, Yasemin
8
Holbrook, Morris B.
8
Viswanathan, Madhu
8
Du, Rex Yuxing
7
Fischer, Eileen
7
Herrmann, Andreas
7
Homburg, Christian
7
Moutinho, Luiz
7
Canniford, Robin
6
Dahl, Darren W.
6
Fitchett, James
6
Hawkins, Del I.
6
Ozanne, Julie L.
6
Schwarzkopf, Stefan
6
Tadajewski, Mark
6
Wagner, Udo
6
Wiedmann, Klaus-Peter
6
Arsel, Zeynep
5
Bearden, William O.
5
Davis, Brennan
5
Eisend, Martin
5
Grunert, Klaus G.
5
Kozinets, Robert V.
5
Lynch, John G.
5
Mothersbaugh, David L.
5
Steiner, Winfried J.
5
Walsh, Gianfranco
5
Wedel, Michel
5
Zaltman, Gerald
5
Bagozzi, Richard P.
4
Balderjahn, Ingo
4
Behrens, Gerold
4
Berndt, Ralph
4
Bradlow, Eric T.
4
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Institut für Demoskopie Allensbach
12
American Marketing Association
11
Springer Fachmedien Wiesbaden
3
European Marketing Academy
2
European Society for Opinion and Marketing Research
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
IGI Global
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
American Council on Consumer Interests
1
Association for Consumer Research
1
Association for Consumer Research (U.S.)
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bundesanstalt für Arbeitsschutz und Arbeitsmedizin
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Conferencia Latinoamericana <4, 1997, Rio de Janeiro>
1
Consumers' Association
1
DePaul University / College of Commerce
1
Deutsche Bundespost / Postdienst
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Deutsche Marketing-Vereinigung
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Universiteit Rotterdam / Faculteit Bedrijfskunde
1
Euromonitor International Plc <London>
1
Finnland / Kuluttajatutkimustoimikunta
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft Sozialwissenschaftlicher Infrastruktureinrichtungen
1
Haufe-Lexware GmbH & Co. KG
1
Hochschule für Wirtschaft und Politik
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
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Published in...
All
Journal of marketing research : JMR
67
Journal of business research : JBR
33
Qualitative market research : an international journal
29
International journal of market research : JMRS ; the journal of the Market Research Society
20
Journal of marketing management : MM
19
Gabler Edition Wissenschaft
16
Marketing letters : a journal of research in marketing
16
International journal of market research
15
Journal of retailing and consumer services
15
International journal of wine business research : IJWBR
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Journal of consumer behaviour : an international research review
13
Jahrbuch der Absatz- und Verbrauchsforschung
12
Psychology & marketing
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of the Academy of Marketing Science
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Consumer goods Europe
10
Marketing : ZFP ; journal of research and management
10
SpringerLink / Bücher
10
The marketing review
10
International journal of consumer studies
9
Journal of economic psychology : research in economic psychology and behavioral economics
9
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
9
The journal of brand management : an international journal
9
European journal of operational research : EJOR
8
Marketing theory
8
European journal of marketing : EJM
7
Journal of business economics : JBE
7
Journal of fashion marketing and management
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
Amfiteatru economic : an economic and business research periodical
6
Handbuch der Marktforschung
6
The international review of retail, distribution and consumer research
6
Cogent business & management
5
Die Betriebswirtschaft : DBW
5
Discussion paper / Tinbergen Institute
5
European journal of marketing
5
Europäische Hochschulschriften / 5
5
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Source
All
ECONIS (ZBW)
1,623
RePEc
1
Showing
1
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10
of
1,624
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date (oldest first)
1
Predictors of
fashion
clothing involvement among Indian
youth
Khare, Arpita
;
Rakesh, Sapna
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
3/4
,
pp. 209-220
Persistent link: https://www.econbiz.de/10008840818
Saved in:
2
Fashion
involvement and experiential value : Gen Y retail apparel patronage
Sullivan, Pauline
;
Kang, Jiyun
;
Heitmeyer, Jeanne
- In:
The international review of retail, distribution and …
22
(
2012
)
5
,
pp. 459-483
Persistent link: https://www.econbiz.de/10009690955
Saved in:
3
Das Marktbewußtsein von Kindern und Jugendlichen : frühe Markenkontakte als Wettbewerbsfaktor
Ebeling, Andreas
-
1994
Persistent link: https://www.econbiz.de/10000374649
Saved in:
4
Japanese consumers' need for uniqueness : effects on
brand
perceptions and purchase intention
Knight, Dee K.
;
Kim, Eun Young
- In:
Journal of fashion marketing and management
11
(
2007
)
2
,
pp. 270-280
Persistent link: https://www.econbiz.de/10003472703
Saved in:
5
Challenges in researching consumer ethics: a methodological experiment
Hiller, Alex J.
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10008901319
Saved in:
6
Exploring social media user segmentation and online
brand
profiles
Foster, Mary
;
West, Bettina
;
Francescucci, Anthony
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10009373410
Saved in:
7
Konsumethik und Premiumsegment : Konzept zur Kundenbindung und Neukundengewinnung im Premiumsegment des deutschen Modemarktes unter besonderer Berücksichtigung einer Konsumethik
Hempel, Annette
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003939848
Saved in:
8
Perceptions of fair trade labelling and certification : three case studies
Jones, Angelina R. W.
;
Williams, Gloria
- In:
Journal of fashion marketing and management
16
(
2012
)
2
,
pp. 246-265
Persistent link: https://www.econbiz.de/10009568409
Saved in:
9
The impact of ethical
fashion
on consumer purchase behavior
Shen, Bin
;
Wang, Yulan
;
Lo, Chris K. Y.
;
Shum, Momoko
- In:
Journal of fashion marketing and management
16
(
2012
)
2
,
pp. 234-245
Persistent link: https://www.econbiz.de/10009568410
Saved in:
10
Consumer hate and boycott communications of socially irresponsible
fashion
brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
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