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The senses in anthropological and marketing research : investigating a consumer-brand ritual holistically
Malefyt, Timothy de Waal - In: Journal of business anthropology 4 (2015) 1, pp. 5-30
The study of the senses encompasses a range of approaches from the social sciences and humanities. Anthropology, in particular, turns our attention away from previous considerations of the senses as biologically determined and universally fixed, to more interactive, adaptable and fluid concepts...
Persistent link: https://www.econbiz.de/10011485423
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Sales promotion influencing consumer brand preferences/purchases
Schultz, Don E.; Block, Martin P. - In: The journal of consumer marketing 31 (2014) 3, pp. 212-217
Persistent link: https://www.econbiz.de/10010395519
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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607
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Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.; Akrout, Houcine; Mrad, Mona - In: Psychology & marketing 40 (2023) 10, pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
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Brands and competing factors in purchasing hand phones in the Malaysian market
Mahfuzur Rahman; Yusof Ismail; Al-Baity, Mohamed; Che … - In: Journal of Asian finance, economics and business : JAFEB 4 (2017) 2, pp. 75-80
Persistent link: https://www.econbiz.de/10011690741
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y. - 2024
: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury …“In his new book, Eugene Chan finally unlocks the full potential of consumer psychology for marketing practice. Jargon … modern consumers.”– François Carrillat, Professor of Marketing Department, Griffith Business School, Griffith University …
Persistent link: https://www.econbiz.de/10014478777
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Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher; Guja Armannsdottir; Spry, Louise - In: International journal of market research : JMRS ; the … 60 (2018) 2, pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
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Enhancing data collection methods with qualitative projective techniques in the exploration of a university's brand identity and brand image
Spry, Louise; Pich, Christopher - In: International journal of market research 63 (2021) 2, pp. 177-200
Persistent link: https://www.econbiz.de/10012492750
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Positioning implications for chocolate brands : an attribute-based approach
Sondhi, Neena; Chawla, Deepak - In: Global business review 22 (2021) 1, pp. 184-196
Persistent link: https://www.econbiz.de/10012483251