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Entscheidungshilfen im Marketing
Köhler, Richard (ed.); Zimmermann, Hans-Jürgen (contributor) - 1977 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000089315
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Applications of management sciences in marketing
Montgomery, David B. (contributor);  … - 1970
Persistent link: https://www.econbiz.de/10000049818
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Marketing management : [an analytical problem-solving approach to marketing]
Boyd, Harper White; Massy, William Francis - 1972
Persistent link: https://www.econbiz.de/10000556108
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Marketing decision making : a model-building approach
Lilien, Gary L.; Kotler, Philip - 1983 - Rev. ed.
Persistent link: https://www.econbiz.de/10002236373
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Research for marketing decisions
Green, Paul E.; Tull, Donald S. - 1975 - 3. ed.
Persistent link: https://www.econbiz.de/10014367411
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Marketing decisions : a Bayesian approach
Enis, Ben M.; Broome, Charles L. - 1973
Persistent link: https://www.econbiz.de/10000049869
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Strategic market decisions
Cox, Keith Kohn (contributor); McGinnis, Vern J. (contributor) - 1982
Persistent link: https://www.econbiz.de/10000051823
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Multiattribute decisions in marketing : a measurement approach
Green, Paul E.; Wind, Yoram - 1973
Persistent link: https://www.econbiz.de/10000055706
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Marketing dynamics : decision and control
Hinkle, Charles L.; Koza, Russell C. - 1975
Persistent link: https://www.econbiz.de/10000047527