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Experience marketing : concepts, frameworks and consumer insights

Schmitt, Bernd - 2010

Persistent link: https://www.econbiz.de/10009154596

The changing face of the Asian consumer : insights and strategies for Asian markets

Schmitt, Bernd - 2014

Persistent link: https://www.econbiz.de/10013547541

Brand experience : what is it? : how is it measured? ; does it affect loyalty?

Brakus, J. Jos̆ko; Schmitt, Bernd; Zarantonello, Lia - In: Journal of marketing 73 (2009) 3, pp. 52-68

Persistent link: https://www.econbiz.de/10003838430

Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets

Zarantonello, Lia; Jedidi, Kamel; Schmitt, Bernd - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 46-56

Persistent link: https://www.econbiz.de/10009732716

Introduction to theory and practice in marketing conference special section of marketing science

Gupta, Sunil; Hanssens, Dominique M.; Hauser, John R.; … - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 1-5

Persistent link: https://www.econbiz.de/10010337978

R2M Index 1.0 : assessing the practical relevance of academic marketing articles

Jedidi, Kamel; Schmitt, Bernd; Ben Sliman, Malek; Li, Yanyan - In: Journal of marketing 85 (2021) 5, pp. 22-41

Persistent link: https://www.econbiz.de/10012608656

Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands

Schmitt, Bernd Herbert - 1999

Persistent link: https://www.econbiz.de/10004034624

There's no business that's not show business : marketing in an experience culture

Schmitt, Bernd Herbert; Rogers, David L.; Vrotsos, Karen - 2004

Persistent link: https://www.econbiz.de/10004149607

Marketing aesthetics : the strategic management of brands, identity, and image

Schmitt, Bernd Herbert; Simonson, Alex - 1997

Persistent link: https://www.econbiz.de/10004372466

Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science

Gupta, Sunil - 2014

This special section is the result of an effort by several scholars to move marketing academic research toward greater practical relevance. This initiative, called Theory Practice in Marketing (TPM), started with a conference at Columbia Business School in 2011, and the five papers published in...

Persistent link: https://www.econbiz.de/10013058881