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Principles of marketing
Lamb, Charles W. - 1992
Persistent link: https://www.econbiz.de/10000835649
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Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.; Griffin, Mitch; Hair, Joseph F. - In: Journal of business research : JBR 69 (2016) 8, pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
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Marketing and branding in family business : assessing the landscape and charting a path forward
Binz Astrachan, Claudia; Prügl, Reinhard; Hair, Joseph F. - In: Journal of family business strategy 10 (2019) 1, pp. 3-7
Persistent link: https://www.econbiz.de/10012061005
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Special issue on psychological ownership : a concept of value to the marketing field
Jussila, Iiro (contributor); Tarkiainen, Anssi (contributor) - 2015
Persistent link: https://www.econbiz.de/10011300924
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Star marketer's impact on the market strategy choice
Vlašić, Goran; Hair, Joseph F.; Krupka, Zoran - In: Management : journal of contemporary management issues 22 (2017) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10012144799
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Essentials of marketing
Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 2005 - 4. ed
Persistent link: https://www.econbiz.de/10001810558
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Essentials of marketing
Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 2003 - 3. ed.
Persistent link: https://www.econbiz.de/10001661757
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Marketing
Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 2004 - 7. ed
Persistent link: https://www.econbiz.de/10001674392
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Introduction to marketing
McDaniel, Carl D.; Lamb, Charles W.; Hair, Joseph F. - 2008 - 9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003486976
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Marketing essentials
McDaniel, Carl D.; Lamb, Charles W.; Hair, Joseph F. - 2012 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009546946