market success, thus the positioning of organic food is a crucial topic for food policy and marketing. This paper analyses …

positioning of the different winesorts of Csongrád with questionnaries, blind-testing, laboratory analyses, in-depth interviews …. The positioning of the winesorts of Csongrád is important because the economical conditions are rather unfavourable and …

This article examines two common marketing terms: product positioning and product differentiation. Many authors use … these terms interchangeably, yet most marketing texts treat product positioning and product differentiation as two seperate … concepts. This article attempts to identify the underlying concepts of both product differentiation and product positioning …