Reddy, T. Raja; Reddy, Dr. E. Lokanadha; Reddy, T. Narayana - 2020
Children constitute an important demographic for marketers. Driven by their insatiable hunger for profits, marketers … are recklessly and relentlessly targeting the children with their actions and promotions. However, there are growing … concerns and widespread criticisms associated with marketing to children. With the arguments for and against marketing to …