Narrow search
Showing 1 - 10 of 3,547
Cover Image
Islamic marketing practice as a panacea to social marketing criticism
Islam, Mohammad Mominul - In: International journal of islamic marketing and branding 3 (2018) 2, pp. 104-115
Persistent link: https://www.econbiz.de/10011979900
Cover Image
Rethinking the relationship between social/nonprofit marketing and commercial marketing
Andreasen, Alan R. - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 1, pp. 36-41
Persistent link: https://www.econbiz.de/10009565310
Cover Image
Marketing systems : a listen, learn, leverage framework
Domegan, Christine; Brychkov, Dmitry; McHugh, Patricia; … - In: Journal of macromarketing 40 (2020) 3, pp. 380-395
Persistent link: https://www.econbiz.de/10012264048
Cover Image
Upstream social marketing strategy : an integrated marketing communications approach
Key, Thomas Martin; Czaplewski, Andrew J. - In: Business horizons 60 (2017) 3, pp. 325-333
Persistent link: https://www.econbiz.de/10011756792
Cover Image
Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir - In: Journal of business research : JBR 68 (2015) 12, pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
Cover Image
Nonprofit and business sector collaboration : social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings
Wymer, Walter W. (contributor); Samu, Sridhar (contributor) - 2003
Persistent link: https://www.econbiz.de/10001678991
Cover Image
The marketing dilemma
Baker, Michael John - In: EuroMed journal of business 8 (2013) 2, pp. 104-116
Persistent link: https://www.econbiz.de/10010198171
Cover Image
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.; Minton, Elizabeth A. - In: Journal of business research : JBR 151 (2022), pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Cover Image
Organizational communication and social marketing strategies targeting Spanish consumers of fashion : sustainability as a form of happiness management
Jiménez-Marín, Gloria; Galiano-Coronil, Araceli; … - In: Corporate governance : international journal of … 22 (2022) 3, pp. 506-520
Persistent link: https://www.econbiz.de/10013369192
Cover Image
Nonprofit marketing
Parsons, Elizabeth (contributor) - 2008
Persistent link: https://www.econbiz.de/10003655453