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Battles for market share : incomplete information, aggressive strateg. pricing, and competitive dynamics
Roberts, John M.
- In:
Advances in economic theory : 5th world congress
,
(pp. 157-195)
.
1987
Persistent link: https://www.econbiz.de/10001308060
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2
Market Opportunities for New Sauerkraut Products
Cuellar, Sandra
;
Roberts, John
;
Uva, Wen-fei L.
-
Charles H. Dyson School of Applied Economics and …
-
2005
Persistent link: https://www.econbiz.de/10009653868
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3
The marketing accounting interface : lessons and limitations
Sidhu, Baljit K.
;
Roberts, John H.
- In:
The marketing : accounting interface
,
(pp. 9-26)
.
2016
Persistent link: https://www.econbiz.de/10011442447
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4
Assessing marketing performance : don't settle for a silver metric
Ambler, Tim
;
Roberts, John H.
- In:
The marketing : accounting interface
,
(pp. 73-89)
.
2016
Persistent link: https://www.econbiz.de/10011442573
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5
Strategic marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503400
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6
From academic research to marketing practice : some further thoughts
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
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Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
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8
From academic research to marketing practice : exploring the marketing science value chain
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10010400726
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9
Choosing marketing dashboard metrics
Ambler, Tim
;
Roberts, John
- In:
Business performance measurement : unifying theories …
,
(pp. 239-260)
.
2007
Persistent link: https://www.econbiz.de/10003593093
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10
The marketing accounting interface : lessons and limitations
Sidhu, Baljit K.
;
Roberts, John H.
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 669-686
Persistent link: https://www.econbiz.de/10003768141
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