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A global perspective for responsibly serving customers

Hill, Ronald Paul; Martin, Kelly D. - In: Handbook of research on marketing and corporate social …, (pp. 333-354). 2016

Persistent link: https://www.econbiz.de/10011438532

Handbook of research on marketing and corporate social responsibility

Hill, Ronald Paul (ed.); Langan, Ryan (ed.) - 2016 - Paperback edition

Persistent link: https://www.econbiz.de/10011418974

Macromarketing applications, Part II: marketing versus consumer research

Holbrook, Morris B. - 2015

Persistent link: https://www.econbiz.de/10010505780

Handbook of research on marketing and corporate social responsibility

Hill, Ronald Paul (ed.); Langan, Ryan (ed.) - 2014

Persistent link: https://www.econbiz.de/10010434696

Broadening the paradigm of marketing as exchange : a public policy and marketing perspective

Hill, Ronald Paul; Martin, Kelly D. - In: Journal of public policy & marketing : JPP & M ; an … 33 (2014) 1, pp. 17-33

Persistent link: https://www.econbiz.de/10010373768

Handbook of research on marketing and corporate social responsibility

Hill, Ronald Paul (contributor); Langan, Ryan (contributor) - 2014

The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives. Written by many of the...

Persistent link: https://www.econbiz.de/10011851562