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Marketing
Relationship marketing
25,938
Beziehungsmarketing
25,263
Social Web
20,291
Social web
20,260
Consumer behaviour
19,065
Konsumentenverhalten
18,981
Brand management
17,495
Markenführung
17,081
Online-Marketing
12,933
Internet marketing
12,826
Markenimage
7,734
Brand image
7,642
Customer satisfaction
5,835
Kundenzufriedenheit
5,783
Markenartikel
5,497
Brand
5,496
Electronic Commerce
4,569
Deutschland
4,349
E-commerce
4,311
Service quality
4,219
Germany
4,212
Dienstleistungsqualität
4,208
Marketingmanagement
4,018
Marketing management
3,985
Online-Handel
3,551
Online retailing
3,541
Theorie
3,496
Theory
3,484
Viral marketing
3,311
Virales Marketing
3,310
Werbewirkung
3,097
Advertising effects
3,076
Internet
2,601
Soziales Netzwerk
2,582
USA
2,486
Werbung
2,483
Lieferantenmanagement
2,477
Supplier relationship management
2,476
Advertising
2,472
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684
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195
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1,527
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932
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7
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Kotler, Philip
19
Bruhn, Manfred
16
Lammenett, Erwin
15
Wiedmann, Klaus-Peter
13
Kreutzer, Ralf T.
11
Botzenhardt, Florian
10
Esch, Franz-Rudolf
10
Tomczak, Torsten
10
Armstrong, Gary
9
Schüller, Anne M.
9
Scott, David Meerman
9
Bauer, Hans H.
8
Meffert, Heribert
8
Melewar, T. C.
8
Wheeler, Alina
8
Bronnenberg, Bart J.
7
Fink, Klaus-J.
7
Homburg, Christian
7
Lindgreen, Adam
7
Pätzmann, Jens
7
Woisetschläger, David
7
Belz, Christian
6
Chaffey, Dave
6
Dennis, Charles
6
Foroudi, Pantea
6
Fuchs, Gerhard
6
Hollensen, Svend
6
Kilian, Thomas
6
Land, Karl-Heinz
6
Nufer, Gerd
6
Opresnik, Marc Oliver
6
Ryan, Damian
6
Sheth, Jagdish N.
6
Stauss, Bernd
6
Teichmann, Julia
6
Tuten, Tracy L.
6
Walsh, Gianfranco
6
Winkelmann, Peter
6
Adeola, Ogechi
5
Baumgarth, Carsten
5
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Springer Fachmedien Wiesbaden
23
American Marketing Association
20
Haufe-Lexware GmbH & Co. KG
6
Fachhochschule Reutlingen / European School of Business
5
IGI Global
5
National Bureau of Economic Research
4
NetLibrary, Inc
4
Technische Universität Braunschweig
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Verlag Franz Vahlen
3
Berliner Wissenschafts-Verlag
2
Campus Verlag
2
De Gruyter Oldenbourg
2
Dipartimento di Scienze Statistiche "Paolo Fortunati", Alma Mater Studiorum - Università di Bologna
2
Edward Elgar Publishing
2
European Travel Commission
2
Fördergesellschaft Marketing an der Universität Augsburg
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
MITP Verlags-GmbH & Co. KG
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Gabler <Firma>
2
Verlag Dr. Kovač
2
World Tourism Organization
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Arbeitsgemeinschaft für Marketing
1
Autohaus Buch und Formular
1
Bauhaus-Universität Weimar
1
Bauhaus-Universitätsverlag Weimar
1
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SpringerLink / Bücher
65
Journal of business research : JBR
32
Springer eBook Collection
31
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Gabler Edition Wissenschaft
13
The journal of business & industrial marketing
11
The journal of product & brand management
11
European Journal of Marketing
10
European journal of marketing : EJM
10
Premier reference source
10
Springer eBook Collection / Business and Economics
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Marketing intelligence & planning
9
The marketing review
9
Journal of business-to-business marketing
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
essentials
8
Business horizons
7
Cogent business & management
7
EBSCOhost eBook Collection
7
International journal of islamic marketing and branding
7
Journal of Product & Brand Management
7
Journal of marketing education : JME
7
Journal of modelling in management
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Markenbrand
7
Marketing theory
7
Research
7
Schriftenreihe Schwerpunkt Marketing
7
Strategic Direction
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Wirtschaftswissenschaft
7
Asia Pacific journal of marketing and logistics
6
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
6
Innovatives Markenmanagement
6
Journal of Consumer Marketing
6
Journal of marketing
6
Marketing Intelligence & Planning
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
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All
ECONIS (ZBW)
2,121
USB Cologne (EcoSocSci)
258
Other ZBW resources
58
BASE
20
RePEc
19
EconStor
8
OLC EcoSci
2
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1
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
2
Brand Community Marketing : Grundlagen, Erfolgsfaktoren und Anwendungsmöglichkeiten
Strübi, Silvio
-
2012
Persistent link: https://www.econbiz.de/10009706558
Saved in:
3
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
4
The role of digital channels in industrial marketing communications
Karjaluoto, Heikki
;
Mustomen, Nora
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
Saved in:
5
Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
6
Does gamification affect brand engagement and equity? : a study in online brand communities
Xi, Nannan
;
Hamari, Juho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 449-460
Persistent link: https://www.econbiz.de/10012238105
Saved in:
7
The impact of perception related social media marketing applications on consumers’ brand loyalty and purchase intention
Ceyhan, Ayben
- In:
Emerging Markets Journal : EMAJ
9
(
2019
)
1
,
pp. 88-100
Persistent link: https://www.econbiz.de/10012266280
Saved in:
8
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
9
How to measure social media : a step-by-step guide to developing and assessing social media ROI
Kelly, Nichole
-
2013
Persistent link: https://www.econbiz.de/10013531528
Saved in:
10
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
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