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20
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14
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11
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10
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10
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9
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7
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7
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6
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6
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6
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6
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6
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6
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6
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6
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6
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5
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4
Information Resources Management Association
4
NetLibrary, Inc
4
Springer International Publishing
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3
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2
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2
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2
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2
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2
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1
AMA Summer Academic Conference <2021, Online>
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48
European Journal of Marketing
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27
Journal of Product & Brand Management
22
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Journal of Islamic marketing : JIMA
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Premier reference source
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European journal of marketing : EJM
14
Marketing theory
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Springer eBook Collection / Business and Economics
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International journal of wine business research : IJWBR
13
Marketing Intelligence & Planning
12
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The journal of business & industrial marketing
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Asia Pacific journal of marketing and logistics
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International Journal of Retail & Distribution Management
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Edward Elgar E-Book Archive
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International journal of islamic marketing and branding
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Journal of the Academy of Marketing Science
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Journal of historical research in marketing
9
Journal of modelling in management
9
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9
Strategic Direction
9
Business horizons
8
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
8
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8
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ECONIS (ZBW)
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date (oldest first)
1
The power of experiential marketing : exploring the causal relationships among multisensory marketing,
brand
experience, customer perceived value and
brand
strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
2
Markentreue setzt eine starke Marke voraus : die zu pflegen ist eine zentrale Herausforderung
Bruhn, Manfred
- In:
Erfolg in Zeiten des Wandels : BMW im Gespräch …
,
(pp. 022-038)
.
2006
Persistent link: https://www.econbiz.de/10003346546
Saved in:
3
Effects of social media marketing and selected marketing constructs on stages of
brand
loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
4
Is your
brand
a one-night stand? : managing consumer-
brand
relationships
Neudecker, Niels
;
Hupp, Oliver
;
Stein, Alexandra
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
30
(
2013
)
6
,
pp. 22-33
Persistent link: https://www.econbiz.de/10010256434
Saved in:
5
Investigating the strategic marketing significance of
brand
love in developing and nurturing consumer-
brand
relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
6
The impact of
brand
logo identification and
brand
logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
7
Exploring the changing role of
brand
archetypes in customer-
brand
relationships : why try to be a hero when your
brand
can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
8
The ethics of branding, customer-
brand
relationships,
brand
-equity strategy, and branding as a societal institution
Hunt, Shelby D.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
Saved in:
9
The impact of perception related social media marketing applications on consumers’
brand
loyalty and purchase intention
Ceyhan, Ayben
- In:
Emerging Markets Journal : EMAJ
9
(
2019
)
1
,
pp. 88-100
Persistent link: https://www.econbiz.de/10012266280
Saved in:
10
The impact of
brand
gender on
brand
equity : findings from a large-scale cross-cultural study in ten countries
Lieven, Theo
;
Hildebrand, Christian
- In:
International marketing review
33
(
2016
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10011518461
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