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Marketing
Messung
22,446
Measurement
22,232
Werbung
13,811
Advertising
11,281
Theorie
7,041
Theory
6,899
Werbewirkung
3,944
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3,876
Consumer behaviour
3,807
Konsumentenverhalten
3,694
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3,067
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2,994
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2,801
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2,567
Deutschland
2,112
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2,012
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1,999
Welt
1,919
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1,876
Risiko
1,633
Risk
1,571
Germany
1,500
Schätzung
1,414
advertising
1,403
Einkommensverteilung
1,391
Estimation
1,367
Income distribution
1,341
Risikomaß
1,171
Risk measure
1,169
measurement
1,155
Productivity
1,081
Produktivität
1,077
Brand management
1,009
Markenführung
986
Sozialer Indikator
974
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921
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878
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875
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Pepels, Werner
11
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9
Koschnick, Wolfgang J.
9
Wheeler, Alina
9
Baack, Donald
7
Clow, Kenneth E.
7
Collins, Thomas L.
7
Rapp, Stan
7
Richards, Timothy J.
7
Boenigk, Michael
5
Kaiser, Harry M.
5
Kitchen, Philip J.
5
Stumpf, Marcus
5
Baker, Michael John
4
Bünte, Claudia
4
Hackley, Christopher E.
4
Wang, Jing
4
Belch, George E.
3
Belz, Frank
3
Berger, Arthur Asa
3
Blakeman, Robyn
3
Botzenhardt, Florian
3
Breyer-Mayländer, Thomas
3
Brown, Stephen
3
Cong, Lin William
3
FINI, Matteo
3
Ferdinand, Hans-Michael
3
Fitzgerald, Doireann
3
GREGORI, Patrizio
3
Gillis, Tamara L.
3
Haller, Stefanie
3
Henry, Harry
3
Hofe, Klaus G.
3
Johnson, Justin P.
3
Kardes, Frank R.
3
Kath, Joachim
3
Kliebisch, Christoph
3
Kreutzer, Ralf T.
3
Kumar, V.
3
Li, Siguang
3
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Agricultural and Applied Economics Association - AAEA
9
Springer Fachmedien Wiesbaden
8
American Marketing Association
7
Economic Research Service, Department of Agriculture
4
Charles H. Dyson School of Applied Economics and Management, Cornell University
3
Dipartimento di Economia, Management e Metodi Quantitativi (DEMM), Università degli Studi di Milano
3
International Association of Business Communicators
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Research Foundation
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Symposium Industrielle Kommunikation <1977, Darmstadt>
2
Technische Universität Braunschweig
2
Université Paris-Dauphine (Paris IX)
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
1
Akademie für Naturschutz und Landschaftspflege
1
Axel Springer Verlag, Marketing Anzeigen
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bundesforschungsanstalt für Naturschutz und Landschaftsökologie
1
C.E.P.R. Discussion Papers
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Centro de Estudios Financieros <Madrid u.a.>
1
Copenhagen Symposium <1, 1989>
1
Department of Economics, Oxford University
1
Deutscher Marketing-Tag <34, 2006, Düsseldorf>
1
Deutscher Marketing-Verband
1
Deutschland / Bundesministerium für Wirtschaft und Technologie
1
Dialog Marketing Competence Center <Kassel>
1
Dipartimento di Management, Università Ca' Foscari Venezia
1
Dipartimento di Matematica Applicata, Università Ca' Foscari Venezia
1
Duncker & Humblot
1
Economics Research, World Bank Group
1
Economist Conference Unit <London>
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
Fakultät Wirtschafts- und Sozialwissenschaften, Universität Hohenheim
1
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Published in...
All
European Journal of Marketing
36
Young Consumers
18
SpringerLink / Bücher
16
Journal of historical research in marketing
13
Journal of Consumer Marketing
10
Journal of business research : JBR
7
Marketing Intelligence & Planning
7
Strategic Direction
6
European journal of marketing : EJM
5
Gabler Edition Wissenschaft
5
Journal of Islamic marketing : JIMA
5
Journal of Product & Brand Management
5
Journal of advertising research
5
Journal of marketing management : MM
5
Journal of promotion management : innovations in planning and applied research
5
Springer eBook Collection
5
Basler Schriften zum Marketing
4
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
International journal of internet marketing and advertising : IJIMA
4
Journal of marketing
4
BAW-Texte / Reihe Public Relations
3
Departmental Working Papers / Dipartimento di Economia, Management e Metodi Quantitativi (DEMM), Università degli Studi di Milano
3
Europäische Kulturen in der Wirtschaftskommunikation
3
Foundations and trends in marketing : FTMKT
3
Gabler Research
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
International Marketing Review
3
International journal of islamic marketing and branding
3
Journal of Agricultural and Applied Economics
3
Journal of Agricultural and Resource Economics
3
Journal of Business & Industrial Marketing
3
Journal of Historical Research in Marketing
3
Journal of Services Marketing
3
Journal of customer behaviour
3
Journal of marketing research : JMR
3
Journal of modelling in management
3
Know-how to use
3
Lehrbuch
3
Markenbrand
3
Marketing theory
3
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Source
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ECONIS (ZBW)
663
USB Cologne (EcoSocSci)
263
Other ZBW resources
119
RePEc
51
BASE
15
USB Cologne (business full texts)
8
EconStor
7
OLC EcoSci
3
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1
Corporate communication : identity, image and reputation
Laws, Susan Marie
- In:
International journal of business competition and …
3
(
2014
)
4
,
pp. 344-349
Persistent link: https://www.econbiz.de/10011290179
Saved in:
2
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
3
Breaking up America : advertisers and the new media world
Turow, Joseph
-
1997
Persistent link: https://www.econbiz.de/10004343099
Saved in:
4
Ganz direkt : Direktmarketing in Deutschland ; Fakten, Trends, Hintergründe
München : Europa-Fachpresse-Verl.
-
1995/96(1995) - 2002; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000586437
Saved in:
5
Marketing und neue Medien
Meffert, Heribert
-
1985
Persistent link: https://www.econbiz.de/10000076620
Saved in:
6
Web 2.0 : neue Perspektiven für Marketing und Medien
Hass, Berthold H.
(
ed.
);
Walsh, Gianfranco
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003527926
Saved in:
7
The production and consumption of music in the digital age
Hracs, Brian J.
(
ed.
);
Seman, Michael
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011460301
Saved in:
8
Regionale Tageszeitungsverlage und Neue Medien : Elemente e. offensiven Unternehmensstrategie in d. achtziger Jahren
Keller, Dieter
-
1986
Persistent link: https://www.econbiz.de/10011512004
Saved in:
9
Architecting experience : a marketing science and digital analytics handbook
Wheeler, Scot R.
-
2016
Persistent link: https://www.econbiz.de/10011389471
Saved in:
10
Die Unternehmensgründung im Kulturbereich : unterstützende Marketingstrategien unter Berücksichtigung der Neuen Medien
Knör, Michael
-
2015
Persistent link: https://www.econbiz.de/10011294332
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