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Marketing in the 21st century
Keillor, Bruce D. (contributor)
Persistent link: https://www.econbiz.de/10004878667
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Editorial: Market-focused sustainability : market orientation plus!
Hult, G. Tomas M. - In: Journal of the Academy of Marketing Science 39 (2011) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10008909614
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The performance implications of fit among business strategy, marketing organization structure, and strategic behavior
Olson, Eric M.; Slater, Stanley F.; Hult, G. Tomas M. - 2009
Persistent link: https://www.econbiz.de/10003836621
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Worried about strategy implementation? : don’t overlook marketing's role
Slater, Stanley F.; Olson, Eric M.; Hult, G. Tomas M. - In: Business horizons 53 (2010) 5, pp. 469-479
Persistent link: https://www.econbiz.de/10008655749
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Stakeholder marketing : a definition and conceptual framework
Hult, G. Tomas M.; Mena, Jeannette A.; Ferrell, Odies C.; … - In: AMS review : official publication of the Academy of … 1 (2011) 1, pp. 44-65
Persistent link: https://www.econbiz.de/10009679352
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Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance
Mena, Jeannette A.; Hult, G. Tomas M.; Ferrell, Odies C.; … - In: Journal of business research : JBR 95 (2019), pp. 531-543
Persistent link: https://www.econbiz.de/10011980418
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Disruptive marketing strategy
Hult, G. Tomas M.; Ketchen, David J. <Jr.> - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 20-25
Persistent link: https://www.econbiz.de/10011741531
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Boundary-Spanning Marketing Organization : A Theory and Insights from 31 Organization Theories
Hult, Gert Tomas M. - 2011
Persistent link: https://www.econbiz.de/10009555393
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Marketing
Hult, G. Tomas M.; Pride, William M.; Ferrell, Odies C. - 2011 - 16th ed.
Persistent link: https://www.econbiz.de/10009285407
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Marketing foundations
Hult, G. Tomas M.; Pride, William M.; Ferrell, Odies C. - 2013 - 5. ed., International ed.
Persistent link: https://www.econbiz.de/10009599805