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Marketing classics : a selection of influential articles
Enis, Ben M. (contributor); Cox, Keith Kohn (contributor) - 1985 - 5. ed
Persistent link: https://www.econbiz.de/10000743031
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Problems in marketing
Brown, Milton P.; Cardozo, Richard N.; Cunningham, Scott M. - 1968 - 4. ed
Persistent link: https://www.econbiz.de/10000554491
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Management perspectives in marketing
Boone, Louis E.; Boone, Louis Eugene - 1972
Persistent link: https://www.econbiz.de/10000555933
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Market and sales forecasting - a total approach
Bolt, Gordon John - 1971
Persistent link: https://www.econbiz.de/10000556398
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Principles of marketing
Diamond, Jay; Pintel, Gerald - 1972
Persistent link: https://www.econbiz.de/10000556589
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Marketing
Beckman, Theodore N.; Davidson, William R.; Talarzyk, … - 1973 - 9. ed
Persistent link: https://www.econbiz.de/10000556850
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Basic marketing: a managerial approach
McCarthy, Edmund Jerome; MacCarthy, Edmund Jerome - 1975 - 5. ed.
Persistent link: https://www.econbiz.de/10000557625
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Marketing. Basic concepts and decisions
Pride, William M.; Ferrell, O. C. - 1977
Persistent link: https://www.econbiz.de/10000558157
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Problems in marketing
Star, Steven H.; Davis, Nancy J.; Lovelock, Christopher H. - 1977 - 5. ed
Persistent link: https://www.econbiz.de/10000558267
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Marketing analysis and decision making
Marcus, Burton H.; Tauber, Edward M. - 1979
Persistent link: https://www.econbiz.de/10000558924