//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Spezialgebiete des Marketing
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
Marketing
31,289
Absatz
4,931
Marketingmanagement
3,575
Deutschland
2,628
Theorie
2,619
Theory
2,602
marketing
2,567
Germany
1,959
Consumer behaviour
1,859
Konsumentenverhalten
1,730
USA
1,689
Sales
1,473
United States
1,396
Management
1,274
Marktforschung
1,227
Strategisches Management
1,164
Agribusiness
1,105
Werbung
972
Relationship marketing
939
Beziehungsmarketing
913
Marketingtheorie
842
Economics
840
Marketing theory
830
Brand management
761
Markenführung
752
Advertising
750
Agricultural and Food Policy
728
Innovation
718
Market research
713
Online-Marketing
692
Internet marketing
688
Demand and Price Analysis
652
Crop Production/Industries
640
Livestock Production/Industries
602
Unternehmen
601
Einzelhandel
591
Food Consumption/Nutrition/Food Safety
581
Verkauf
542
Welt
535
more ...
less ...
Online availability
All
Undetermined
846
Free
255
Type of publication
All
Book / Working Paper
2,104
Article
1,206
Journal
39
Type of publication (narrower categories)
All
Article in journal
1,043
Aufsatz in Zeitschrift
1,043
Lehrbuch
397
Textbook
350
Hochschulschrift
243
Thesis
202
Collection of articles of several authors
196
Sammelwerk
196
Bibliografie enthalten
158
Bibliography included
158
Aufsatzsammlung
153
Aufsatz im Buch
146
Book section
146
Graue Literatur
136
Non-commercial literature
136
Case study
93
Fallstudie
93
Konferenzschrift
63
Ratgeber
62
Glossar enthalten
60
Glossary included
60
Guidebook
57
Arbeitspapier
37
Conference proceedings
37
Working Paper
37
Handbook
33
Handbuch
33
Fallstudiensammlung
23
Einführung
20
Bibliografie
15
Festschrift
11
Conference paper
10
Konferenzbeitrag
10
Reprint
10
Wörterbuch
9
research-article
9
Nachschlagewerk
8
Reference book
8
CD-ROM, DVD
6
Collection of articles written by one author
4
more ...
less ...
Language
All
English
2,467
German
873
Polish
9
Russian
9
French
4
Slovak
2
Bulgarian
1
Finnish
1
Hungarian
1
Romanian
1
Slovenian
1
Turkish
1
Ukrainian
1
more ...
less ...
Author
All
Kotler, Philip
71
Meffert, Heribert
24
Kerin, Roger A.
23
Armstrong, Gary
21
Hartley, Steven W.
19
Keller, Kevin Lane
19
Bruhn, Manfred
18
Kirchgeorg, Manfred
18
Pepels, Werner
18
Peter, Jerome Paul
17
Kuß, Alfred
16
Donnelly, James H.
14
Unger, Fritz
13
Piercy, Nigel
12
Rudelius, William
12
Burmann, Christoph
11
Homburg, Christian
10
Tomczak, Torsten
10
Doyle, Peter
9
Huber, Frank
9
Runia, Peter
9
Sheth, Jagdish N.
9
Adeola, Ogechi
8
Baker, Michael John
8
Cravens, David W.
8
Fuchs, Wolfgang
8
Hinson, Robert
8
Kleinaltenkamp, Michael
8
Levinson, Jay Conrad
8
Morgan, Neil A.
8
Vrontis, Demetris
8
Boone, Louis E.
7
Boyd, Harper W.
7
Ferrell, Odies C.
7
Helm, Roland
7
Hutt, Michael D.
7
Opresnik, Marc Oliver
7
Scharf, Andreas
7
Speh, Thomas W.
7
Balmer, John M. T.
6
more ...
less ...
Institution
All
American Marketing Association
35
Springer Fachmedien Wiesbaden
15
OECD
10
NetLibrary, Inc
6
Verlag Franz Vahlen
6
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
Duncker & Humblot
5
Fördergesellschaft Marketing an der Universität Augsburg
5
Harvard Graduate School of Business Administration
5
American Management Association
4
Haufe-Lexware GmbH & Co. KG
4
Pearson Studium
4
Uni-Taschenbücher GmbH
4
De Gruyter Oldenbourg
3
Edward Elgar Publishing
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Wiley-VCH
3
epubli GmbH
3
AMACOM
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Fachhochschule Reutlingen / European School of Business
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Icfai University Press <Hyderabad>
2
Institut für Marketing und Trendanalysen <Gutau>
2
MITP Verlags-GmbH & Co. KG
2
Verlag Dr. Kovač
2
W. Kohlhammer GmbH
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
Österreichische Gesellschaft für Absatzwirtschaft
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
more ...
less ...
Published in...
All
SpringerLink / Bücher
64
Journal of business research : JBR
57
Industrial marketing management : the international journal for industrial and high-tech firms
51
Lehrbuch
33
Europäische Hochschulschriften / 5
28
European journal of marketing : EJM
22
Journal of strategic marketing
22
Journal of marketing management : MM
21
Springer eBook Collection
20
Gabler Edition Wissenschaft
18
Journal of marketing
18
Journal of business-to-business marketing
17
The journal of business & industrial marketing
17
Journal of Islamic marketing : JIMA
16
Marketing intelligence & planning
16
Springer eBook Collection / Business and Economics
15
Business horizons
14
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
International journal of islamic marketing and branding
10
Journal of macromarketing
10
Journal of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in marketing and entrepreneurship
9
OECD Health Statistics
9
Cogent business & management
8
Hamburger Schriften zur Marketingforschung
8
Journal of Islamic marketing
8
Journal of business strategy
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Meffert-Marketing-Edition
8
Neue betriebswirtschaftliche Forschung : Nbf
8
Schriften zu Marketing und Management
8
Springer eBook Collection / Business and Management
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
more ...
less ...
Source
All
ECONIS (ZBW)
3,336
Other ZBW resources
12
BASE
1
Showing
1
-
10
of
3,349
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing
classics : a selection of influential articles
Enis, Ben M.
(
contributor
);
Cox, Keith Kohn
(
contributor
)
-
1985
-
5. ed
Persistent link: https://www.econbiz.de/10000743031
Saved in:
2
Problems in
marketing
Brown, Milton P.
;
Cardozo, Richard N.
;
Cunningham, Scott M.
-
1968
-
4. ed
Persistent link: https://www.econbiz.de/10000554491
Saved in:
3
Management perspectives in
marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
4
Market and sales forecasting - a total approach
Bolt, Gordon John
-
1971
Persistent link: https://www.econbiz.de/10000556398
Saved in:
5
Principles of
marketing
Diamond, Jay
;
Pintel, Gerald
-
1972
Persistent link: https://www.econbiz.de/10000556589
Saved in:
6
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
7
Basic
marketing
: a managerial approach
McCarthy, Edmund Jerome
;
MacCarthy, Edmund Jerome
-
1975
-
5. ed.
Persistent link: https://www.econbiz.de/10000557625
Saved in:
8
Marketing
. Basic concepts and decisions
Pride, William M.
;
Ferrell, O. C.
-
1977
Persistent link: https://www.econbiz.de/10000558157
Saved in:
9
Problems in
marketing
Star, Steven H.
;
Davis, Nancy J.
;
Lovelock, Christopher H.
-
1977
-
5. ed
Persistent link: https://www.econbiz.de/10000558267
Saved in:
10
Marketing
analysis and decision making
Marcus, Burton H.
;
Tauber, Edward M.
-
1979
Persistent link: https://www.econbiz.de/10000558924
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->