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The advertised mind : ground-breaking insights into how our brains respond to advertising
Du Plessis, Erik - 2005
"In The Advertised Mind du Plessis draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of...
Persistent link: https://www.econbiz.de/10011479699
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Rethinking business to business marketing
Sherlock, Paul - 1991
Persistent link: https://www.econbiz.de/10000814285
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Customer sense : how the 5 senses influence buying behavior
Krishna, Aradhna - 2013 - 1. publ.
Persistent link: https://www.econbiz.de/10009725319
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The advertised mind : ground-breaking insights into how our brains respond to advertising
Du Plessis, Erik - 2008
Persistent link: https://www.econbiz.de/10003681712
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The marketing communications process
DeLozier, M. W. - 1976
Persistent link: https://www.econbiz.de/10000049919
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Promotional strategy : managing the marketing communications process
Engel, James F.; Warshaw, Martin R.; Kinnear, Thomas C. - 1983 - 5. ed
Persistent link: https://www.econbiz.de/10000061671
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Effizientes Kommunikationsmanagement : Konzepte, Beispiele und Erfahrungen aus der integrierten Unternehmenskommunikation
Bruhn, Manfred (ed.); Dahlhoff, Hans-Dieter (ed.) - 1993
Persistent link: https://www.econbiz.de/10000347109
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Complete multilingual dictionary of advertising marketing and communications : English-French-German
Paetzel, Hans W. - 1990 - 1990 print
Persistent link: https://www.econbiz.de/10000138253
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Developing effective communications strategy : a benefit segmentation approach
Haley, Russell I. - 1985
Persistent link: https://www.econbiz.de/10000087995
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Marketing communications
Crane, Edgar - 1972 - 2. ed.
Persistent link: https://www.econbiz.de/10000042256