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Marken-Kids : Neues über die E...
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Marketing management
Consumer behaviour
81,922
Konsumentenverhalten
79,443
Marketing
31,281
Relationship marketing
25,939
Beziehungsmarketing
25,264
Children
18,622
Kinder
18,302
Brand management
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9,145
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Customer satisfaction
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Brand
8,103
Kundenzufriedenheit
7,885
Marketingmanagement
7,704
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6,673
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6,665
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6,336
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6,293
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Dienstleistungsqualität
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Online-Handel
5,885
Online retailing
5,867
Einzelhandel
5,126
Electronic Commerce
4,996
Retail trade
4,981
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4,633
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Kotler, Philip
71
Bruhn, Manfred
45
Keller, Kevin Lane
34
Homburg, Christian
29
Meffert, Heribert
29
Kerin, Roger A.
23
Pepels, Werner
23
Kumar, V.
22
Armstrong, Gary
21
Bauer, Hans H.
21
Kirchgeorg, Manfred
21
Sheth, Jagdish N.
21
Peter, Jerome Paul
20
Hartley, Steven W.
19
Burmann, Christoph
18
Kuß, Alfred
18
Vrontis, Demetris
17
Melewar, T. C.
16
Kleinaltenkamp, Michael
15
Donnelly, James H.
14
Huber, Frank
14
Kitchen, Philip J.
14
O'Cass, Aron
13
Piercy, Nigel
13
Unger, Fritz
13
Wiedmann, Klaus-Peter
13
Esch, Franz-Rudolf
12
Gierl, Heribert
12
Rudelius, William
12
Aaker, David A.
11
Foroudi, Pantea
11
Grönroos, Christian
11
Jaworski, Bernard J.
11
Ko, Eunju
11
Laukkanen, Tommi
11
Schultz, Don E.
11
Tomczak, Torsten
11
Verhoef, Peter C.
11
Ahlert, Dieter
10
Balmer, John M. T.
10
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American Marketing Association
43
Springer Fachmedien Wiesbaden
21
OECD
10
Fördergesellschaft Marketing an der Universität Augsburg
7
IGI Global
7
NetLibrary, Inc
7
Verlag Franz Vahlen
7
Books on Demand GmbH <Norderstedt>
6
Harvard Graduate School of Business Administration
6
Haufe-Lexware GmbH & Co. KG
6
AMACOM
5
American Management Association
5
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
Duncker & Humblot
5
Information Resources Management Association
4
Pearson Studium
4
Uni-Taschenbücher GmbH
4
Wiley-VCH
4
De Gruyter Oldenbourg
3
Edward Elgar Publishing
3
European Society for Opinion and Marketing Research
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachhochschule Reutlingen / European School of Business
3
Gesellschaft zur Erforschung des Markenwesens
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Verlag Dr. Kovač
3
epubli GmbH
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Erasmus Research Institute of Management
2
Erich-Schmidt-Verlag <Berlin>
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Icfai University Press <Hyderabad>
2
Institut für Marketing und Trendanalysen <Gutau>
2
MITP Verlags-GmbH & Co. KG
2
National Bureau of Economic Research
2
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Journal of business research : JBR
159
Industrial marketing management : the international journal for industrial and high-tech firms
111
SpringerLink / Bücher
103
Journal of strategic marketing
74
European journal of marketing : EJM
62
Journal of marketing communications
58
Journal of marketing management : MM
58
Journal of retailing and consumer services
56
The journal of brand management : an international journal
52
The journal of business & industrial marketing
49
Journal of marketing
48
Europäische Hochschulschriften / 5
43
Journal of the Academy of Marketing Science
41
The journal of product & brand management
38
Gabler Edition Wissenschaft
37
Springer eBook Collection
37
Lehrbuch
34
Marketing intelligence & planning
34
Business horizons
31
Springer eBook Collection / Business and Economics
28
Asia Pacific journal of marketing and logistics
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Journal of Islamic marketing : JIMA
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The marketing review
24
AMS review : official publication of the Academy of Marketing Science
23
Cogent business & management
23
Journal of retailing
23
Psychology & marketing
23
The journal of consumer marketing
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
International journal of internet marketing and advertising : IJIMA
21
Harvard-Business-Manager : das Wissen der Besten
20
International journal of wine business research : IJWBR
20
Journal of business-to-business marketing
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Marketing theory
20
International marketing review
19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
18
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ECONIS (ZBW)
7,425
Other ZBW resources
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1
Beziehungsmarketing
mit jungen Zielgruppen : Grundlagen, Strategien, Praxisbeispiele
Zanger, Cornelia
(
ed.
);
Griese, Kai-Michael
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001494514
Saved in:
2
The use of demographic and psychographic segmentation to creating
marketing
strategy of
brand
loyalty
Gajanova, Lubica
;
Nadanyiova, Margareta
; …
- In:
Scientific Annals of Economics and Business
66
(
2019
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012313575
Saved in:
3
Future Kids : die geheimen Wünsche und wa(h)ren Bedürfnisse der Konsumenten von morgen
Kirig, Anja
;
Friedemann, Christiane
;
Langwieser, Corinna
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003966696
Saved in:
4
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
5
Kids as customers : a handbook of
marketing
to
children
MacNeal, James U.
-
1992
Persistent link: https://www.econbiz.de/10013501733
Saved in:
6
Investigating the strategic
marketing
significance of
brand
love in developing and nurturing consumer-
brand
relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
7
The power of experiential
marketing
: exploring the causal relationships among multisensory
marketing
,
brand
experience, customer perceived value and
brand
strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
8
Brand
power relationships : a co-evolutionary conceptual framework
Mingione, Michela
;
Kashif, Muhammad
;
Petrescu, Maria
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012181034
Saved in:
9
Exploring the changing role of
brand
archetypes in customer-
brand
relationships : why try to be a hero when your
brand
can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
10
A comparative analysis of neuromarketing methods for
brand
purchasing predictions among young adults
Garczarek-Bąk, Urszula
;
Szymkowiak, Andrzej
;
Gaczek, Piotr
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10012487234
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