//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The congruence of store image...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
Marketing
18,751
Marktforschung
12,270
Market research
6,530
Verbraucher
5,481
Theorie
4,077
Theory
4,034
Deutschland
3,865
Marketingmanagement
3,770
Konsumentenverhalten
3,317
Consumer behaviour
3,301
Germany
2,835
USA
1,841
Vereinigte Staaten
1,725
Absatzpolitik
1,588
United States
1,585
Consumers
1,238
Beziehungsmarketing
1,147
Relationship marketing
1,139
Strategisches Management
1,123
Marketingtheorie
1,001
Marketing theory
956
Werbung
911
Absatz
882
Verbraucherverhalten
803
Management
787
Innovation
774
Markenführung
747
Brand management
744
Online-Marketing
633
Markenartikel
626
Internet marketing
590
Welt
588
World
583
Advertising
555
Einzelhandel
551
Unternehmen
526
Electronic Commerce
491
Internet
472
Strategic management
468
more ...
less ...
Online availability
All
Undetermined
822
Free
254
Type of publication
All
Book / Working Paper
2,316
Article
1,243
Journal
39
Type of publication (narrower categories)
All
Article in journal
1,051
Aufsatz in Zeitschrift
1,051
Lehrbuch
414
Textbook
365
Hochschulschrift
293
Thesis
247
Collection of articles of several authors
219
Sammelwerk
219
Bibliografie enthalten
194
Bibliography included
194
Aufsatz im Buch
193
Book section
193
Graue Literatur
168
Non-commercial literature
168
Aufsatzsammlung
159
Case study
101
Fallstudie
101
Konferenzschrift
72
Ratgeber
64
Glossar enthalten
63
Glossary included
63
Guidebook
59
Arbeitspapier
51
Working Paper
51
Conference proceedings
42
Handbook
39
Handbuch
39
Fallstudiensammlung
23
Einführung
20
Bibliografie
15
Festschrift
13
Conference paper
11
Konferenzbeitrag
11
Reprint
10
Wörterbuch
9
CD-ROM, DVD
8
Nachschlagewerk
8
Reference book
8
Systematic review
6
Übersichtsarbeit
6
more ...
less ...
Language
All
English
2,573
German
1,009
Polish
12
Russian
9
French
7
Slovak
2
Bulgarian
1
Danish
1
Finnish
1
Hungarian
1
Dutch
1
Romanian
1
Slovenian
1
Swedish
1
Turkish
1
Ukrainian
1
more ...
less ...
Author
All
Kotler, Philip
71
Kerin, Roger A.
24
Meffert, Heribert
24
Armstrong, Gary
21
Bruhn, Manfred
19
Hartley, Steven W.
19
Keller, Kevin Lane
19
Kirchgeorg, Manfred
18
Kuß, Alfred
18
Pepels, Werner
18
Peter, Jerome Paul
18
Donnelly, James H.
14
Homburg, Christian
14
Piercy, Nigel
13
Unger, Fritz
13
Rudelius, William
12
Sheth, Jagdish N.
12
Burmann, Christoph
11
Huber, Frank
10
Tomczak, Torsten
10
Kleinaltenkamp, Michael
9
Runia, Peter
9
Baker, Michael John
8
Best, Roger J.
8
Doyle, Peter
8
Ferrell, Odies C.
8
Fuchs, Wolfgang
8
Hawkins, Del I.
8
Jaworski, Bernard J.
8
Levinson, Jay Conrad
8
Morgan, Neil A.
8
Adeola, Ogechi
7
Bauer, Hans H.
7
Boone, Louis E.
7
Boyd, Harper W.
7
Cravens, David W.
7
Drees, Norbert
7
Helm, Roland
7
Hinson, Robert
7
Hutt, Michael D.
7
more ...
less ...
Institution
All
American Marketing Association
36
Springer Fachmedien Wiesbaden
17
OECD
10
European Society for Opinion and Marketing Research
6
Fördergesellschaft Marketing an der Universität Augsburg
6
NetLibrary, Inc
6
Verlag Franz Vahlen
6
American Management Association
5
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
Duncker & Humblot
5
Harvard Graduate School of Business Administration
5
Haufe-Lexware GmbH & Co. KG
4
IGI Global
4
Pearson Studium
4
Uni-Taschenbücher GmbH
4
AMACOM
3
De Gruyter Oldenbourg
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Verlag Dr. Kovač
3
Wiley-VCH
3
epubli GmbH
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Haupt Verlag
2
Icfai University Press <Hyderabad>
2
Institut für Marketing und Trendanalysen <Gutau>
2
MITP Verlags-GmbH & Co. KG
2
Uniwersytet Ekonomiczny w Katowicach
2
W. Kohlhammer GmbH
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
Österreichische Gesellschaft für Absatzwirtschaft
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
more ...
less ...
Published in...
All
SpringerLink / Bücher
68
Journal of business research : JBR
56
Industrial marketing management : the international journal for industrial and high-tech firms
52
Europäische Hochschulschriften / 5
35
Lehrbuch
33
Journal of marketing management : MM
24
European journal of marketing : EJM
23
Gabler Edition Wissenschaft
22
Journal of strategic marketing
22
Marketing intelligence & planning
22
Journal of the Academy of Marketing Science
21
Springer eBook Collection
19
Journal of marketing
18
The journal of business & industrial marketing
18
Journal of business-to-business marketing
17
Journal of Islamic marketing : JIMA
16
Marketing theory
16
Springer eBook Collection / Business and Economics
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
AMS review : official publication of the Academy of Marketing Science
14
Business horizons
13
McGraw-Hill/Irwin series in marketing
13
Journal of research in marketing and entrepreneurship : JRME
12
Springer eBook Collection / Business and Management
12
International journal of islamic marketing and branding
10
Journal of macromarketing
10
Journal of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Neue betriebswirtschaftliche Forschung : Nbf
10
Schriften zu Marketing und Management
10
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
9
Journal of research in marketing and entrepreneurship
9
OECD Health Statistics
9
Review of marketing research
9
Berichte aus der Betriebswirtschaft
8
Cogent business & management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
8
Hamburger Schriften zur Marketingforschung
8
Journal of Islamic marketing
8
Meffert-Marketing-Edition
8
more ...
less ...
Source
All
ECONIS (ZBW)
3,598
Showing
1
-
10
of
3,598
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Management perspectives in marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
2
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
3
Basic marketing: a managerial approach
McCarthy, Edmund Jerome
;
MacCarthy, Edmund Jerome
-
1975
-
5. ed.
Persistent link: https://www.econbiz.de/10000557625
Saved in:
4
Consumers and the market
Reid, Margaret Gilpin
-
1942
-
3. ed.
Persistent link: https://www.econbiz.de/10000627500
Saved in:
5
Marketing Management Viewpoints : Commentary and readings
Walters, Sherwood George
;
Sweet, Morris L.
;
Snider, Max D.
-
1970
-
2. ed
Persistent link: https://www.econbiz.de/10000596203
Saved in:
6
Motivation research and marketing management
Newman, Joseph William
-
1957
Persistent link: https://www.econbiz.de/10000674516
Saved in:
7
Marketing and the new science of planning
King, Robert L.
(
contributor
)
-
1968
Persistent link: https://www.econbiz.de/10000674896
Saved in:
8
Marketing classics : a selection of influential articles
Enis, Ben Melvin
(
compiler
);
Cox, Keith K.
(
contributor
)
-
1969
Persistent link: https://www.econbiz.de/10000570048
Saved in:
9
Demand analysis for marketing decisions
Hughes, George David
;
Hughes, G. David
-
1973
-
1. print.
Persistent link: https://www.econbiz.de/10000050689
Saved in:
10
Managerial analysis in marketing
Sturdivant, Frederick D.
;
Stern, Louis W.
;
Grabner jr., …
-
1970
Persistent link: https://www.econbiz.de/10000051813
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->