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~subject:"Marketing management"
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Marketing management
Verbraucher
5,475
Absatz
4,929
Sales
1,413
Consumers
1,227
Deutschland
1,057
Vereinigte Staaten
978
Marktforschung
808
Theorie
805
Theory
774
Konsumentenverhalten
734
Consumer behaviour
729
USA
723
Marketing
694
United States
493
Germany
396
Wirtschaftliches Verhalten
378
Verbraucherverhalten
318
Einzelhandel
314
Werbung
294
Prognoseverfahren
283
Forecasting model
274
Marketingmanagement
261
Absatzpolitik
216
Verkauf
213
Selling
200
Markenartikel
192
Schätzung
192
Verbraucherschutz
184
Estimation
183
Handel
181
Retail trade
178
Großbritannien
167
Industrie
151
Bank
143
Agrarwirtschaft
142
Ausland
142
Japan
141
Innovation
135
Preis
131
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Undetermined
12
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8
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Book / Working Paper
207
Article
40
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1
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Hochschulschrift
33
Thesis
25
Bibliografie enthalten
24
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23
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23
Graue Literatur
20
Non-commercial literature
20
Arbeitspapier
10
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10
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10
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10
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Sammelwerk
9
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7
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3
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1
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1
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1
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Language
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English
193
German
55
French
1
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Boone, Louis E.
4
Cox, Keith K.
4
Bolt, Gordon John
3
Cravens, David W.
3
Engel, James F.
3
Homburg, Christian
3
Kurtz, David L.
3
Thiesing, Ernst-Otto
3
Baardman, Lennart
2
Bea, Franz Xaver
2
Beckman, Theodore N.
2
Boone, Louis Eugene
2
Christopher, Martin
2
Corey, E. Raymond
2
Cox, Keith Kohn
2
Davidson, William R.
2
Doyle, Peter
2
Enis, Ben M.
2
Epple, Manfred H.
2
Esteban-Bravo, Mercedes
2
Ferrell, O. C.
2
Fritz, Wolfgang
2
Hughes, G. David
2
Hughes, George David
2
Keegan, Warren J.
2
Levin, Igor
2
Meffert, Heribert
2
Moschis, George P.
2
Myers, James H.
2
Nickels, William G.
2
Perakis, Georgia
2
Rudolph, Thomas
2
Samanta, Irene
2
Scheurer, Steffen
2
Singhvi, Divya
2
Sirkeci, Ibrahim
2
Thiess, Michael
2
Warshaw, Martin R.
2
Wills, Gordon
2
Yildirim, Gökhan
2
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Institution
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American Marketing Association
4
Administrative Staff College
1
American Management Association
1
American Management Association, Marketing Division
1
FAO / Expanded Technical Assistance Program
1
Fertiliser Association of India
1
IGI Global
1
Internationales Arbeitsamt
1
Landwirtschaftliche Rentenbank
1
National Industrial Conference Board
1
Peter Lang GmbH
1
Special Libraries Association
1
Universität Mannheim
1
Verlag Dr. Kovač
1
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Arbeitspapier / Institut für Marketing, Universität Mannheim
4
McGraw-Hill series in marketing
4
Schriften zur Handelsforschung
4
Business horizons
3
Europäische Hochschulschriften / 5
3
Journal of business strategy
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Holt, Rinehart and Winston marketing series
2
Premier reference source
2
Prentice-Hall international series in management
2
Schriften zu Marketing und Management
2
Series / American Marketing Association
2
SpringerLink / Bücher
2
The Commonwealth and international library
2
The Irwin series in marketing
2
(Prentice-Hall international series in management)
1
A century of marketing
1
AMA management report: Nr 15
1
AMA proceedings series
1
Addison-Wesley series in marketing
1
Advances in services marketing
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Asian journal of management cases
1
Beiträge zum Produkt-Marketing
1
Berichte aus Betriebswirtschaft und Marktforschung
1
Berichte aus der Betriebswirtschaft
1
Betriebswirtschaftliche Forschungsbeiträge
1
Business Guides on the Go
1
California management review
1
Cassell/Associated Business Programmes marketing library
1
College outline series, no. 83
1
Combined proceedings (Spring Conference + Fall Conference)
1
Dickenson series on business management
1
Die Stadt als Erlebniswelt
1
Dissertation
1
Edition Horizont
1
Eksportinstituttets sm°askrifter
1
Essentials of Marketing
1
European insights
1
European journal of marketing : EJM
1
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ECONIS (ZBW)
248
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248
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1
Informationsverhalten des Konsumenten und unternehmerisches Marketing
Fritz, Wolfgang
-
1986
Persistent link: https://www.econbiz.de/10000706684
Saved in:
2
Marketing and the new science of planning
King, Robert L.
(
contributor
)
-
1968
Persistent link: https://www.econbiz.de/10000674896
Saved in:
3
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
4
Management perspectives in marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
5
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
6
Basic marketing: a managerial approach
McCarthy, Edmund Jerome
;
MacCarthy, Edmund Jerome
-
1975
-
5. ed.
Persistent link: https://www.econbiz.de/10000557625
Saved in:
7
Marketing management and the behavioral environment
Bliss, Perry
-
1970
Persistent link: https://www.econbiz.de/10000576328
Saved in:
8
Basic marketing : a managerial approach
McCarthy, E. Jerome
-
1968
-
3. ed
Persistent link: https://www.econbiz.de/10002413673
Saved in:
9
European insights in marketing management
Midgley, David F.
(
ed.
);
Christopher, Martin
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10013543596
Saved in:
10
Airline marketing and management
Shaw, Stephen
-
1987
-
2. ed., repr.
Persistent link: https://www.econbiz.de/10000548568
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