//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The current controversy about...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
Marktforschung
12,249
Market research
6,510
Theorie
1,652
Theory
1,637
Konsumentenverhalten
1,587
Consumer behaviour
1,577
Deutschland
1,348
Germany
1,020
Marketing
944
Vereinigte Staaten
898
Marketingmanagement
687
USA
530
Verbraucher
509
United States
482
Beziehungsmarketing
355
Relationship marketing
355
Absatz
329
Marketingtheorie
264
Marketing theory
255
Innovation
246
Qualitative Methode
242
Werbung
242
Befragung
236
Conjoint-Analyse
234
Conjoint analysis
231
Interview
226
Qualitative method
221
Markenartikel
220
Scientific method
220
Wissenschaftliche Methode
220
Bibliometrics
216
Bibliometrie
216
Internet
191
Verbraucherverhalten
176
Absatzpolitik
171
Messung
170
Prognoseverfahren
170
Forecasting model
166
Produktgestaltung
165
more ...
less ...
Online availability
All
Undetermined
96
Free
36
Type of publication
All
Book / Working Paper
413
Article
243
Journal
7
Type of publication (narrower categories)
All
Article in journal
192
Aufsatz in Zeitschrift
192
Hochschulschrift
64
Thesis
57
Aufsatz im Buch
54
Book section
54
Bibliografie enthalten
51
Bibliography included
51
Collection of articles of several authors
48
Graue Literatur
48
Non-commercial literature
48
Sammelwerk
48
Lehrbuch
46
Textbook
41
Konferenzschrift
26
Aufsatzsammlung
21
Arbeitspapier
18
Working Paper
18
Conference proceedings
17
Case study
12
Fallstudie
12
Glossar enthalten
11
Glossary included
11
Handbook
10
Handbuch
10
Bibliografie
5
Festschrift
4
Conference paper
3
Konferenzbeitrag
3
Mikroform
3
Ratgeber
3
CD-ROM, DVD
2
Collection of articles written by one author
2
Fallstudiensammlung
2
Guidebook
2
Mehrbändiges Werk
2
Multi-volume publication
2
Sammlung
2
Systematic review
2
Übersichtsarbeit
2
more ...
less ...
Language
All
English
464
German
190
Polish
4
Russian
4
French
3
Danish
1
Dutch
1
Swedish
1
more ...
less ...
Author
All
Hawkins, Del I.
6
Peter, Jerome Paul
6
Bieger, Thomas
5
Donnelly, James H.
5
Herrmann, Andreas
5
Homburg, Christian
5
Mothersbaugh, David L.
5
Pride, William M.
5
Scharf, Andreas
5
Schubert, Bernd
5
Albers, Sönke
4
Baier, Daniel
4
Bauer, Hans H.
4
Ferrell, Odies C.
4
Harker, Patrick T.
4
Malhotra, Naresh K.
4
Ottawa, Marco
4
Peñaloza, Lisa
4
Rietz, Christian
4
Sheth, Jagdish N.
4
Simon, Hermann
4
Wind, Yoram
4
Winer, Russell S.
4
Beckman, Theodore N.
3
Best, Roger J.
3
Boyd, Harper W.
3
Buell, Victor P.
3
Clancy, Kevin J.
3
Davidson, William R.
3
Di Benedetto, C. Anthony
3
Diamantopoulos, Adamantios
3
Duncan, Delbert J.
3
Engler, Uwe
3
Fischer, Marc
3
Hanssens, Dominique M.
3
Hautmann, Ellen
3
Hedin, Hans
3
Hehn, Patrick
3
Hirvensalo, Irmeli
3
Kozielski, Robert
3
more ...
less ...
Institution
All
American Marketing Association
14
European Society for Opinion and Marketing Research
6
AMACOM
2
Harvard Graduate School of Business Administration
2
Haupt Verlag
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Fachmedien Wiesbaden
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Management Association
1
American Management Association / Marketing Division
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bundesverband des Deutschen Güterfernverkehrs
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cornelsen Scriptor
1
DePaul University / College of Commerce
1
Deutsch-Koreanische Industrie- und Handelskammer
1
Esomar
1
Finansovyj Universitet
1
Forum Berufsbildung
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
Kongress der Deutschen Marktforschung <29, 1994, Bremen>
1
Marketing Research Congress <45, 1992, Madrid>
1
Marketing Research Congress <48, 1995, Den Haag>
1
Marketing Research Congress <50, 1997, Edinburgh>
1
National Council of Applied Economic Research
1
National Industrial Conference Board
1
NetLibrary, Inc
1
Seminar on "Pharmaceutical Market Research for New Product Development
1
Seminar on Is Marketing Keeping Up with the Consumer? <1989, Wien>
1
Seminar on Youth Research: How to be Number One in the Youth Market <1997, Kopenhagen>
1
more ...
less ...
Published in...
All
Europäische Hochschulschriften / 5
11
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
9
Gabler Edition Wissenschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Review of marketing research
5
SpringerLink / Bücher
5
Entscheidungsunterstützung für ökonomische Probleme
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of business economics : JBE
4
Journal of business-to-business marketing
4
Journal of marketing research : JMR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Springer eBook Collection / Business and Management
4
AMS review : official publication of the Academy of Marketing Science
3
Berichte aus der Betriebswirtschaft
3
DUV : Wirtschaftswissenschaft
3
Die Betriebswirtschaft : DBW
3
Fundamentals of marketing research ; Vol. 1
3
International journal of wine business research : IJWBR
3
Journal of marketing management : MM
3
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Management research review
3
Marketing letters : a journal of research in marketing
3
Marketing theory
3
UTB / Management
3
Applied Marketing Science / Angewandte Marketingforschung
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
2
Beiträge zum Produkt-Marketing
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
European journal of operational research : EJOR
2
Fundamentals of marketing research ; Vol. 6
2
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
2
Holt, Rinehart and Winston marketing series
2
more ...
less ...
Source
All
ECONIS (ZBW)
663
Showing
1
-
10
of
663
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How to plan and execute the marketing campaign : strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42...
Rice, Craig S.
-
1966
Persistent link: https://www.econbiz.de/10000539373
Saved in:
2
Produktpräferenzanalyse : ein modelltheoretisches und methodisches Konzept zur Marktsimulation mittels Präferenzerfassungsmodellen
Gutsche, Jens
-
1995
Persistent link: https://www.econbiz.de/10000548208
Saved in:
3
Quantitative analysis for marketing management
King, William R.
-
1967
Persistent link: https://www.econbiz.de/10000049683
Saved in:
4
Market and sales forecasting
Bolt, Gordon John
-
1981
-
2. ed
Persistent link: https://www.econbiz.de/10000049884
Saved in:
5
Applications of the sciences in marketing management
Bass, Frank M.
(
contributor
);
King, Charles W.
(
contributor
)
-
1968
Persistent link: https://www.econbiz.de/10000050369
Saved in:
6
Market segmentation
Frank, Ronald E.
;
Massy, William F.
;
Wind, Yoram
-
1972
Persistent link: https://www.econbiz.de/10000050370
Saved in:
7
Multivariate analysis in marketing : theory and application
Aaker, David A.
(
ed.
)
-
1971
Persistent link: https://www.econbiz.de/10000050372
Saved in:
8
Demand analysis for marketing decisions
Hughes, George David
;
Hughes, G. David
-
1973
-
1. print.
Persistent link: https://www.econbiz.de/10000050689
Saved in:
9
Handbook of modern marketing
Buell, Victor P.
(
ed.
)
-
1970
Persistent link: https://www.econbiz.de/10000051483
Saved in:
10
Managerial analysis in marketing
Sturdivant, Frederick D.
;
Stern, Louis W.
;
Grabner jr., …
-
1970
Persistent link: https://www.econbiz.de/10000051813
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->