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The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework
Dadzie, Kofi Q.; Dadzie, Charlene A.; Winston, Evelyn M. - In: Journal of African business 20 (2019) 2, pp. 206-223
Persistent link: https://www.econbiz.de/10012180386
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Testing the validity of blue ocean strategy versus competitive strategy : an analysis of the retail industry
Burke, Andrew; Stel, Adriaan J. van; Thurik, Adriaan R. - In: International review of entrepreneurship : IRE 14 (2016) 2, pp. 123-146
Persistent link: https://www.econbiz.de/10011685487
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The relationship between competitive strategy and firm performance in micro and small businesses in Ghana : the moderating role of managerial and marketing capabilities
Acquaah, Moses; Agyapong, Ahmed - In: Africa journal of management 1 (2015) 1/4, pp. 172-193
Persistent link: https://www.econbiz.de/10011713776
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Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit; Kumar, Subodha; Raju, Jagmohan Singh - In: Management science : journal of the Institute for … 64 (2018) 7, pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
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Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan; Gómez, Miguel I.; Rao, Vithala R. - In: Management science : journal of the Institute for … 59 (2013) 7, pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
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Compensation and peer effects in competing sales teams
Chan, Tat; Li, Jia; Pierce, Lamar - In: Management science : journal of the Institute for … 60 (2014) 8, pp. 1965-1984
Persistent link: https://www.econbiz.de/10010403593
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The strategic value of high-cost customers
Subramanian, Upender; Raju, Jagmohan Singh; Zhang, Z. John - In: Management science : journal of the Institute for … 60 (2014) 2, pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
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Competitive pricing strategies for software and SaaS products
Zhang, Zan - In: Information & management : the internat. journal of … 57 (2020) 8, pp. 1-7
Persistent link: https://www.econbiz.de/10012418411
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Competitive expansion strategies between retailers : the case of Wal-Mart and Target
Chen, Andy W. - In: The international review of retail, distribution and … 31 (2021) 1, pp. 59-77
Persistent link: https://www.econbiz.de/10012425333
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Consumer return policies in competitive markets : an operations perspective
Huang, Tingliang; Ren, Hang; Chen, Ying-Ju - In: Naval research logistics : an international journal 65 (2018) 6/7, pp. 462-476
Persistent link: https://www.econbiz.de/10012166218