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~subject:"Marketing management"
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Marketing management
Marketingmanagement
16,914
Marketing
8,849
Internationales Marketing
5,776
Deutschland
5,746
International marketing
5,110
Germany
4,794
Theorie
4,715
Theory
4,685
Konsumentenverhalten
4,540
Consumer behaviour
4,525
Beziehungsmarketing
3,251
Relationship marketing
3,231
Markenführung
2,862
Brand management
2,855
Electronic Commerce
2,106
Strategisches Management
2,089
USA
2,068
Online-Marketing
1,888
United States
1,875
Werbung
1,788
Internet marketing
1,771
Marktforschung
1,757
Unternehmen
1,670
Markenpolitik
1,633
Verbraucherverhalten
1,619
Kundenmanagement
1,535
Markenimage
1,293
Unternehmenserfolg
1,292
Market research
1,251
Internet
1,233
Firm performance
1,223
Markenartikel
1,218
Innovation
1,213
Strategic management
1,205
Erfolgsfaktor
1,187
Brand image
1,160
Management
1,155
Welt
1,120
KMU
1,119
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Undetermined
3,568
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1,544
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9,427
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6,606
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49
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7,226
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2,201
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2,201
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1,085
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1,045
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1,045
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689
Collection of articles of several authors
645
Sammelwerk
645
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590
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525
Bibliography included
525
Arbeitspapier
464
Working Paper
464
Case study
432
Fallstudie
432
Aufsatzsammlung
334
Konferenzschrift
188
Ratgeber
175
Guidebook
166
Conference proceedings
132
Reprint
117
Glossar enthalten
98
Glossary included
98
Handbook
79
Handbuch
79
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62
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62
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39
Sammlung
39
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36
Amtsdruckschrift
31
Bibliografie
31
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12,086
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3,802
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71
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41
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13
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11
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11
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10
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4
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4
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3
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3
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2
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1
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1
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Author
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Kotler, Philip
88
Bruhn, Manfred
82
Homburg, Christian
64
Meffert, Heribert
62
Pepels, Werner
46
Sheth, Jagdish N.
41
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Backhaus, Klaus
29
Tomczak, Torsten
29
Vrontis, Demetris
29
Kitchen, Philip J.
28
Albers, Sönke
27
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Berndt, Ralph
25
Kuß, Alfred
25
Piercy, Nigel
25
Burmann, Christoph
24
O'Cass, Aron
24
Melewar, T. C.
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Fritz, Wolfgang
20
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
Peter, Jerome Paul
20
Drees, Norbert
19
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Institution
All
American Marketing Association
58
Springer Fachmedien Wiesbaden
49
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
12
OECD
12
Verlag Franz Vahlen
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Chartered Institute of Marketing
7
Fachhochschule Reutlingen / European School of Business
7
Harvard Graduate School of Business Administration
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
Verlag Dr. Kovač
7
AMACOM
6
American Management Association
6
Duncker & Humblot
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
UVK Verlagsgesellschaft mbH
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Wiley-VCH
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Gesellschaft zur Erforschung des Markenwesens
3
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Published in...
All
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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Source
All
ECONIS (ZBW)
16,082
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1
Risk-Management im strategischen internationalen Marketing
Fasse, Friedrich-Wilhelm
-
1995
Persistent link: https://www.econbiz.de/10000541146
Saved in:
2
Absatzchancen und -strategien für deutsche Umwelttechnik in Taiwan und Thailand
Schneider, Katrin
-
1995
Persistent link: https://www.econbiz.de/10000546327
Saved in:
3
Marketing strategies for services : globalization, client-orientation, deregulation
Kostecki, Michael M.
(
ed.
);
Kostecki, Michel M.
(
ed.
)
-
1994
-
1. ed.
Persistent link: https://www.econbiz.de/10000349312
Saved in:
4
Internationale Kommunikationspolitik für Investitionsgüter
Schnauffer, Rainer
-
1999
Persistent link: https://www.econbiz.de/10000998204
Saved in:
5
Global marketing management
Quelch, John A.
(
contributor
); …
-
1999
-
4th ed
Persistent link: https://www.econbiz.de/10000671717
Saved in:
6
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
1998
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000659572
Saved in:
7
Internationale Werbeplanung : eine Analyse unter besonderer Berücksichtigung der internationalen Werbebudgetierung
Streich, Michael
-
1997
Persistent link: https://www.econbiz.de/10000602806
Saved in:
8
International marketing : a strategic approach to world markets
Majaro, Simon
-
1977
Persistent link: https://www.econbiz.de/10000558056
Saved in:
9
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hütt...
Ahsen, Anette von
(
ed.
);
Hüttner, Manfred
(
honouree
)
-
1996
Persistent link: https://www.econbiz.de/10000584611
Saved in:
10
Internationales
Marketing-Management
Berndt, Ralph
;
Fantapié Altobelli, Claudia
;
Sander, …
-
1999
Persistent link: https://www.econbiz.de/10001398900
Saved in:
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