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~subject:"Marketing management"
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Marketing management
Erfolgsfaktor
17,556
Brand management
17,500
Markenführung
17,086
Success factor
15,524
Markteintritt
11,448
Market entry
11,315
Brand image
11,047
Markenimage
10,930
Consumer behaviour
10,929
Konsumentenverhalten
10,833
Theorie
6,582
Theory
6,452
Deutschland
5,831
Markenartikel
5,704
Brand
5,691
Germany
5,255
Beziehungsmarketing
3,625
Relationship marketing
3,624
Lebensmitteleinzelhandel
3,249
USA
3,106
Food retailing
3,002
United States
2,969
Unternehmensgründung
2,560
Business start-up
2,394
Markenpolitik
2,206
Unternehmenserfolg
2,194
Social Web
2,189
Social web
2,186
Innovation
2,157
Marketingmanagement
2,129
Strategisches Management
1,990
Firm performance
1,988
Online-Marketing
1,974
Internet marketing
1,939
Wettbewerb
1,672
Einzelhandel
1,639
Competition
1,598
Retail trade
1,598
Strategic management
1,580
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Online availability
All
Undetermined
704
Free
197
Type of publication
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Article
1,414
Book / Working Paper
686
Journal
3
Type of publication (narrower categories)
All
Article in journal
1,141
Aufsatz in Zeitschrift
1,141
Aufsatz im Buch
262
Book section
262
Hochschulschrift
149
Thesis
132
Graue Literatur
91
Non-commercial literature
91
Collection of articles of several authors
67
Sammelwerk
67
Aufsatzsammlung
61
Case study
59
Fallstudie
59
Bibliografie enthalten
52
Bibliography included
52
Arbeitspapier
43
Working Paper
43
Ratgeber
32
Guidebook
31
Reprint
23
Lehrbuch
15
Conference paper
14
Handbook
14
Handbuch
14
Konferenzbeitrag
14
Konferenzschrift
13
Textbook
12
Conference proceedings
10
Systematic review
9
non-article
9
Übersichtsarbeit
9
Fallstudiensammlung
5
Bibliografie
3
Einführung
3
Interview
3
Biografie
2
Collection of articles written by one author
2
Festschrift
2
Glossar enthalten
2
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2
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English
1,624
German
477
Russian
4
Polish
3
French
2
Valencian
1
Italian
1
Kazakh
1
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Author
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Keller, Kevin Lane
18
Bruhn, Manfred
16
Esch, Franz-Rudolf
14
Melewar, T. C.
14
Langner, Tobias
11
Laukkanen, Tommi
9
Ko, Eunju
8
O'Cass, Aron
8
Aaker, David A.
7
Adeola, Ogechi
7
Bauer, Hans H.
7
Baumgarth, Carsten
7
Burmann, Christoph
7
Kitchen, Philip J.
7
Reijonen, Helen
7
Stern, Scott
7
Trajtenberg, Manuel
7
Urde, Mats
7
Wiedmann, Klaus-Peter
7
Šerić, Maja
7
Balmer, John M. T.
6
Foroudi, Pantea
6
Hirvonen, Saku
6
Johnson, Lester W.
6
MacInnis, Deborah J.
6
Meffert, Heribert
6
Balmer, John M.T.
5
Bresnahan, Timothy F.
5
Calantone, Roger J.
5
Chan-Olmsted, Sylvia M.
5
Fritz, Wolfgang
5
Gupta, Suraksha
5
Kollmann, Tobias
5
Merrilees, Bill
5
Bang Nguyen Viet
4
Bang, Nguyen
4
Bennett, Roger
4
Beverland, Michael B.
4
Bolz, Heinrich
4
Boulding, William
4
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Institution
All
Springer Fachmedien Wiesbaden
10
American Marketing Association
4
Books on Demand GmbH <Norderstedt>
4
Gesellschaft zur Erforschung des Markenwesens
3
Information Resources Management Association
3
Haufe-Lexware GmbH & Co. KG
2
IGI Global
2
INSEAD
2
Redline Verlag
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Verlag Franz Vahlen
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Akademische Verlagsgemeinschaft München
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
Fachhochschule Reutlingen / European School of Business
1
Finansovyj Universitet
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Helmut-Schmidt-Universität
1
International Association for the Study of Insurance Economics
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <16, 2012, Berlin>
1
Markendialog <19., 2015, Berlin>
1
Markendialog <7, 2003, Frankfurt, Main>
1
Media Management and Transformation Centre <Jönköping>
1
Murmann Publishers GmbH
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Peter Lang GmbH
1
Serviceplan Group
1
Serviceplan Gruppe für Innovative Kommunikation
1
Springer Gabler <Firma>
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
USA / General Accounting Office
1
Verlag Dr. Kovač
1
Wiley-VCH
1
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Published in...
All
Journal of business research : JBR
65
The journal of brand management : an international journal
48
Journal of strategic marketing
39
SpringerLink / Bücher
37
The journal of product & brand management
36
European journal of marketing : EJM
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of retailing and consumer services
23
Journal of marketing management : MM
21
Europäische Hochschulschriften / 5
19
Journal of marketing communications
19
Gabler Edition Wissenschaft
15
Journal of marketing
15
Journal of the Academy of Marketing Science
15
Springer eBook Collection
15
The marketing review
13
International marketing review
12
Journal of retailing
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of promotion management : JPM
10
Marketing intelligence & planning
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection / Business and Economics
10
The journal of business & industrial marketing
10
Cogent business & management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of global marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Springer Reference Wirtschaft
9
Strategic Direction
9
Asia Pacific journal of marketing and logistics
8
Business horizons
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
International journal of internet marketing and advertising : IJIMA
7
International journal of wine business research : IJWBR
7
Journal of business economics : JBE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
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Source
All
ECONIS (ZBW)
2,092
Other ZBW resources
11
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1
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1
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
2
A study of factors for private label brands' success in food, grocery and apparels
Ajay Singh
;
De, Debdeep
- In:
International journal of management practice : IJMP
9
(
2016
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10011591733
Saved in:
3
How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
4
Strategic supermarket pricing of private labels and manufacturer brands
Cleary, Rebecca
;
Chavas, Jean-Paul
- In:
Empirical economics : a quarterly journal of the …
62
(
2022
)
6
,
pp. 2921-2950
Persistent link: https://www.econbiz.de/10013197469
Saved in:
5
Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy
Lee, Hannah S.
;
Griffith, David A.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 39-65)
.
2012
Persistent link: https://www.econbiz.de/10009626900
Saved in:
6
Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003722660
Saved in:
7
Konzeption eines leistungsbasierten Reputationsverständnisses : Gegenstand, Bildung und Wertpotenziale von Reputation auf Märkten
Fichtner, Tanja
-
2006
Persistent link: https://www.econbiz.de/10003359336
Saved in:
8
Die Kunst moderner Markenführung : die "Marke Obama" als Wegweiser für erfolgreiches Marketing
Antwerpes, Sarah
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008824236
Saved in:
9
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
10
Do proactive and reactive causes to delete a brand impact deletion success? : the role of brand orientation
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 211-226
Persistent link: https://www.econbiz.de/10012298776
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