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~subject:"Marketing management"
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Marketing management
New product development
87
Produktentwicklung
87
Innovation
72
Innovation management
48
Innovationsmanagement
48
USA
46
United States
46
Marketingmanagement
37
China
23
Firm performance
23
Theory
23
Lieferantenmanagement
22
Supplier relationship management
22
Theorie
22
Unternehmenserfolg
22
Consumer behaviour
21
Konsumentenverhalten
21
Lieferkette
21
Supply chain
21
B-to-B-Marketing
17
Business-to-business marketing
17
Bibliometrics
16
Bibliometrie
16
Strategic management
16
Strategisches Management
16
Competitive advantage
14
Marketing
14
Wettbewerbsvorteil
14
Arbeitsgruppe
13
Brand management
13
Business start-up
13
Markenführung
13
Team
13
Unternehmensgründung
13
Knowledge management
12
Wissensmanagement
12
Beziehungsmarketing
11
Decision
11
Entscheidung
11
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15
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1
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Article
31
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6
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Article in journal
30
Aufsatz in Zeitschrift
30
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1
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1
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English
37
Author
All
Calantone, Roger J.
17
Di Benedetto, C. Anthony
16
Lindgreen, Adam
7
Song, Michael
5
Di Benedetto, Anthony
4
Droge, Cornelia
4
Calantone, Roger
2
Cavusgil, Erin
2
Ellinger, Alexander E.
2
Geersbro, Jens
2
Hult, G. Tomas M.
2
Ozkaya, Elif
2
Ozkaya, H. Erkan
2
Parry, Mark E.
2
Voorhees, Clay M.
2
Akdeniz, Billur
1
Atuahene-Gima, Kwaku
1
Bonner, Joseph M.
1
Chaudhuri, Malika
1
Cockrell, Seth
1
Deligonul, Z. Seyda
1
Durmusoglu, Serdar S.
1
Esper, Terry L.
1
Flint, Daniel J.
1
Good, Valerie
1
Gupta, Manak
1
Gupta, Manak C.
1
Han, Sang-Lin
1
Harmancioglu, Nukhet
1
Harvey, Curtis E.
1
Jaakkola, Elina
1
Keller, Scott B.
1
Lee, Yikuan
1
Lin, Bou-wen
1
Lynch, Daniel F.
1
Markovic, Stefan
1
Moon, Mark A.
1
Mu, Jifeng
1
Nason, Robert
1
Nason, Robert W.
1
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Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of the Academy of Marketing Science
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
European journal of innovation management
1
Health marketing quarterly
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of euromarketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing strategy organization and implementation
1
Psychology & marketing
1
The journal of applied business research
1
The journal of business & industrial marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Working paper / Marketing Science Institute, Research Program
1
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ECONIS (ZBW)
37
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1
A model for defensive marketing strategy with examples from the Europe 1992 context
Calantone, Roger J.
- In:
Journal of euromarketing
1
(
1991
)
1
,
pp. 9-38
Persistent link: https://www.econbiz.de/10001119712
Saved in:
2
The role of lean launch execution and launch timing on new product performance
Calantone, Roger J.
;
Di Benedetto, C. Anthony
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 526-538
Persistent link: https://www.econbiz.de/10009566397
Saved in:
3
Game theory in marketing management : issues and applications
Di Benedetto, C. Anthony
-
1986
Persistent link: https://www.econbiz.de/10000767763
Saved in:
4
From the special issue editors: global business-to-business marketing
Di Benedetto, C. Anthony
;
Han, Sang-Lin
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011471375
Saved in:
5
Commentaries on the citation classics in Industrial Marketing Management
Di Benedetto, C. Anthony
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012064148
Saved in:
6
The future of Industrial Marketing Management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
67
(
2017
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822001
Saved in:
7
Past, present, and future business-to-business marketing research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
8
Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
Saved in:
9
Distinctive marketing and information technology capabilities and strategic types : a cross-national investigation
Song, Michael
;
Nason, Robert W.
;
Di Benedetto, C. Anthony
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 4-38
Persistent link: https://www.econbiz.de/10003771393
Saved in:
10
Environmental determinants of responsive and proactive market orientations
Wang, Yejing
;
Zeng, Deming
;
Di Benedetto, C. Anthony
; …
- In:
The journal of business & industrial marketing
28
(
2013
)
7
,
pp. 565-576
Persistent link: https://www.econbiz.de/10010125759
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