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~subject:"Marketing management"
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Marketing management
Consumer behaviour
82,052
Konsumentenverhalten
79,571
Children
18,644
Kinder
18,324
Marketingmanagement
16,952
Theorie
11,812
Theory
11,616
Relationship marketing
10,266
Beziehungsmarketing
10,227
Brand management
8,357
Markenführung
8,307
USA
8,051
United States
7,469
Deutschland
7,026
Brand image
6,903
Markenimage
6,867
Germany
6,376
Customer satisfaction
5,727
Kundenzufriedenheit
5,570
Online-Handel
5,528
Online retailing
5,517
Online-Marketing
5,493
Internet marketing
5,445
Marketing
5,352
Social Web
5,261
Social web
5,259
Brand
4,503
Markenartikel
4,497
Service quality
4,438
Dienstleistungsqualität
4,393
Einzelhandel
4,358
Retail trade
4,306
Gesundheit
4,240
Health
4,176
Werbewirkung
4,118
Advertising effects
4,074
Electronic Commerce
3,873
Experiment
3,744
E-commerce
3,734
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Kotler, Philip
88
Bruhn, Manfred
83
Homburg, Christian
64
Meffert, Heribert
62
Pepels, Werner
46
Sheth, Jagdish N.
41
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Backhaus, Klaus
29
Kitchen, Philip J.
29
Tomczak, Torsten
29
Vrontis, Demetris
29
Albers, Sönke
28
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Berndt, Ralph
25
Kuß, Alfred
25
Piercy, Nigel
25
Burmann, Christoph
24
O'Cass, Aron
24
Melewar, T. C.
22
Schultz, Don E.
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Fritz, Wolfgang
20
Gilmore, Audrey
20
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
McDonald, Malcolm
20
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Institution
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American Marketing Association
58
Springer Fachmedien Wiesbaden
49
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
12
OECD
12
Verlag Franz Vahlen
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Chartered Institute of Marketing
7
Fachhochschule Reutlingen / European School of Business
7
Harvard Graduate School of Business Administration
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
Verlag Dr. Kovač
7
AMACOM
6
American Management Association
6
Duncker & Humblot
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
UVK Verlagsgesellschaft mbH
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
W. Kohlhammer GmbH
4
Wiley-VCH
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
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Published in...
All
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
European Journal of Marketing
63
Marketing Intelligence & Planning
61
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
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Source
All
ECONIS (ZBW)
16,127
Other ZBW resources
233
RePEc
5
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1
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1
This little kiddy went to market : the corporate capture of childhood
Beder, Sharon
-
2009
Persistent link: https://www.econbiz.de/10003849329
Saved in:
2
The influence of
children
on family purchasing decisions in Turkey
Guneri, B.
;
Yurt, O.
;
Kaplan, M. D.
;
Delen, M.
- In:
Asian journal of marketing : the official journal of …
3
(
2009
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10003870797
Saved in:
3
Marketing to
children
: the foundation of cradle-to-grave brand relationships
McAlister, Anna
-
2007
Persistent link: https://www.econbiz.de/10003548905
Saved in:
4
The influence of
children
on family purchasing decisions in Turkey
Guneri, B.
;
Yurt, O.
;
Kaplan, M. D.
;
Delen, M.
- In:
Asian journal of marketing : the official journal of …
4
(
2010
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10003985790
Saved in:
5
Future Kids : die geheimen Wünsche und wa(h)ren Bedürfnisse der Konsumenten von morgen
Kirig, Anja
;
Friedemann, Christiane
;
Langwieser, Corinna
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003966696
Saved in:
6
Erkennen und verstehen
Kinder
kontextverbundene Markenpräsentationen?
Grohs, Reinhard
;
Wagner, Udo
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10008989478
Saved in:
7
Role of
children
in family purchase across Indian parental clusters
Sindi, Neena
;
Basu, Rituparna
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10010469424
Saved in:
8
Children
's socialization in consumption : the role of marketing
Estrela, Rui Carlos
;
Pereira, Francisco Costa
;
Ventura, …
- In:
EuroMed journal of business
9
(
2014
)
3
,
pp. 222-251
Persistent link: https://www.econbiz.de/10010416280
Saved in:
9
Family consumption systems in Africa : a focus on
children
Gbadamosi, Ayantunji
- In:
The Routledge companion to business in Africa
,
(pp. 146-159)
.
2015
Persistent link: https://www.econbiz.de/10010393200
Saved in:
10
Beziehungsmarketing mit jungen Zielgruppen : Grundlagen, Strategien, Praxisbeispiele
Zanger, Cornelia
(
ed.
);
Griese, Kai-Michael
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001494514
Saved in:
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