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~subject:"Marketing management"
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Marketing management
Relationship marketing
24,918
Beziehungsmarketing
24,917
Konsumentenverhalten
8,688
Consumer behaviour
8,685
Customer satisfaction
5,320
Kundenzufriedenheit
5,319
Informationssystem
3,949
Service quality
3,876
Dienstleistungsqualität
3,875
Theorie
2,745
Theory
2,734
Deutschland
2,725
Germany
2,555
Kundenmanagement
2,555
Brand management
2,511
Markenführung
2,510
Information system
2,479
ERP system
2,339
ERP-System
2,338
Lieferantenmanagement
2,224
Supplier relationship management
2,224
Social Web
2,022
Social web
2,022
Electronic Commerce
1,912
Marketingmanagement
1,881
Markenimage
1,832
Brand image
1,829
E-commerce
1,748
Online-Marketing
1,556
Internet marketing
1,529
Kundenwert
1,506
Customer value
1,438
Kundenintegration
1,428
Customer integration
1,427
USA
1,371
Vertrauen
1,369
Confidence
1,352
United States
1,348
Einzelhandel
1,342
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571
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200
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1,220
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46
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Ratgeber
36
Guidebook
34
Bibliografie enthalten
33
Bibliography included
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Handbook
29
Handbuch
29
Lehrbuch
27
Textbook
23
Konferenzschrift
17
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11
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8
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7
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7
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6
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4
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2
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English
1,451
German
399
French
3
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3
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1
Romanian
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Russian
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Bruhn, Manfred
17
Homburg, Christian
17
Kumar, V.
15
Terho, Harri
9
Bauer, Hans H.
8
Grönroos, Christian
8
Verhoef, Peter C.
8
Palmatier, Robert W.
7
Wilde, Klaus D.
7
Fink, Klaus-J.
6
Kleinaltenkamp, Michael
6
Knittel, Christopher R.
6
Neslin, Scott A.
6
Quach, Sara
6
Stango, Victor
6
Casidy, Riza
5
Finne, Åke
5
Gupta, Sunil
5
Hippner, Hajo
5
Hollensen, Svend
5
Krafft, Manfred
5
Ormrod, Robert P.
5
Payne, Adrian
5
Petersen, J. Andrew
5
Pompe, Hans-Georg
5
Ratten, Vanessa
5
Schumann, Jan Hendrik
5
Sheth, Jagdish N.
5
Vrontis, Demetris
5
Bjerre, Mogens
4
Dannenberg, Holger
4
Ehrlich, Evelyn
4
Eisingerich, Andreas B
4
Fanelli, Duke
4
Gebhardt-Seele, Stephan
4
Günter, Bernd
4
Hammerschmidt, Maik
4
Hennig-Thurau, Thorsten
4
Hougaard, Søren
4
Ko, Eunju
4
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American Marketing Association
10
IGI Global
3
AMACOM
2
Erich-Schmidt-Verlag <Berlin>
2
Harvard Graduate School of Business Administration
2
Wiley-VCH
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Chartered Institute of Marketing
1
Cranfield School of Management
1
Econometrisch Instituut <Rotterdam>
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
INSEAD
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
Münchener Marketing-Symposium <23, 1997, München>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
RWTH Aachen
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Springer Fachmedien Wiesbaden
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Svenska Handelshögskolan <Helsinki>
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
Universität Mannheim
1
Universität St. Gallen
1
Universität St. Gallen / Institut für Marketing
1
Universität Trier / Lehrstuhl für Marketing und Innovation
1
Uniwersytet Ekonomiczny w Krakowie / Faculty of Management
1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of business research : JBR
45
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
SpringerLink / Bücher
22
European journal of marketing : EJM
17
Journal of the Academy of Marketing Science
16
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
Gabler Edition Wissenschaft
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
Europäische Hochschulschriften / 5
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
Springer eBook Collection / Business and Economics
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
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All
ECONIS (ZBW)
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1
Marketing information systems
Mayros, Van
;
Werner, Michael
-
1982
Persistent link: https://www.econbiz.de/10000053088
Saved in:
2
Emergent Internet technology applications for relationship marketing : a customer-centered view
Shapiro, Jon M.
;
Romano, Jr., Nicholas C.
;
Mittal, Banwari
- In:
Customer relationship management in electronic markets
,
(pp. 85-108)
.
2003
Persistent link: https://www.econbiz.de/10002410980
Saved in:
3
Marketing information systems
Schaffir, Kurt H.
;
Trentin, H. George
-
1973
Persistent link: https://www.econbiz.de/10013535197
Saved in:
4
Markeneinführung der IT-Dienstleistung MES-ERP Integration
Noltemeier, Markus
-
2013
Persistent link: https://www.econbiz.de/10010257433
Saved in:
5
Strategisches Marktverhalten von ERP-Anbietern vor dem Hintergrund von Marktkonzentration und technologischem Wandel
Winkelmann, Axel
;
Thiemann, Stefan
- In:
Vertriebsinformationssysteme : Standardisierung, …
,
(pp. 33-47)
.
2010
Persistent link: https://www.econbiz.de/10003953981
Saved in:
6
Märkte und Unternehmen im Wandel : Kompetenz und Vertrauen als Erfolgsfaktoren der Zukunft
1997
Persistent link: https://www.econbiz.de/10000973564
Saved in:
7
Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing p...
Gummesson, Evert
-
2000
-
Reprinted
Persistent link: https://www.econbiz.de/10000683730
Saved in:
8
Der Beziehungspromotor : ein personaler Gestaltungsansatz für erfolgreiches Relationship-Marketing
Walter, Achim
-
1998
Persistent link: https://www.econbiz.de/10000643219
Saved in:
9
Kundenorientierung mit System : mit Customer Orientation Management zu profitablem Wachstum
Homburg, Christian
;
Werner, Harald
-
1998
Persistent link: https://www.econbiz.de/10000646627
Saved in:
10
Handbuch Relationship Marketing : Konzeption und erfolgreiche Umsetzung
Payne, Adrian
(
ed.
);
Rapp, Reinhold
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001355319
Saved in:
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