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Market orientation
Gebhardt, Gary F. - In: Handbook of marketing strategy, (pp. 28-38). 2012
Persistent link: https://www.econbiz.de/10009530873
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Perceptual position and competitive brand strategy in a two-dimensional, two-brand market
Carpenter, Gregory S. - In: Management science : journal of the Institute for … 35 (1989) 9, pp. 1029-1044
Persistent link: https://www.econbiz.de/10001074240
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Market orientation : reflections on field-based, discovery-oriented research
Carpenter, Gregory S. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 13-19
Persistent link: https://www.econbiz.de/10011741530
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Creating customers and shaping the competitive game
Carpenter, Gregory S. - In: Kellogg on marketing, (pp. 3-25). 2010
Persistent link: https://www.econbiz.de/10008664294
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Market driving, market driven, or both? : toward a concept of dual market orientation
Carpenter, Gregory S. - In: Industrial marketing management : the international … 113 (2023), pp. 357-359
Persistent link: https://www.econbiz.de/10014433612
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Emptor cognita : competitive advantage through buyer learning
Carpenter, Gregory S. - In: Kellogg on marketing : the marketing faculty of the …, (pp. 87-98). 2023
Persistent link: https://www.econbiz.de/10014283159
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Market intelligence dissemination practices
Gebhardt, Gary F.; Farrelly, Francis J.; Conduit, Jodie - In: Journal of marketing 83 (2019) 3, pp. 72-90
Persistent link: https://www.econbiz.de/10012175998
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Status games : market driving through social influence in the U.S. wine industry
Humphreys, Ashlee; Carpenter, Gregory S. - In: Journal of marketing 82 (2018) 5, pp. 141-159
Persistent link: https://www.econbiz.de/10011912144
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Managing market offerings in business markets
Anderson, James C.; Carpenter, Gregory S.; Narus, James A. - In: Kellogg on marketing, (pp. 330-365). 2001
Persistent link: https://www.econbiz.de/10001612997
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Late-mover strategies
Shankar, Venkatesh; Carpenter, Gregory S. - In: Handbook of marketing strategy, (pp. 362-375). 2012
Persistent link: https://www.econbiz.de/10009530850