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Marketing management
Konsumentenverhalten
79,049
Consumer behaviour
78,617
Beziehungsmarketing
25,149
Relationship marketing
25,121
Theorie
10,972
Theory
10,800
Markenführung
8,110
Brand management
8,106
Kundenzufriedenheit
7,672
Customer satisfaction
7,661
Markenimage
6,906
Brand image
6,873
Deutschland
6,173
Dienstleistungsqualität
6,050
Service quality
6,037
Germany
5,828
Online-Handel
5,733
Online retailing
5,716
USA
5,691
Social Web
5,592
Social web
5,589
United States
5,484
Online-Marketing
5,100
Internet marketing
5,060
Einzelhandel
4,508
Electronic Commerce
4,442
Retail trade
4,423
Brand
4,375
Markenartikel
4,369
E-commerce
4,290
Marketingmanagement
3,871
Werbewirkung
3,692
Advertising effects
3,651
Verbraucherverhalten
3,562
Emotion
3,399
Experiment
3,366
Vertrauen
3,083
Confidence
3,067
Werbung
2,976
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477
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1,272
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72
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72
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66
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54
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42
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42
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40
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Homburg, Christian
21
Bruhn, Manfred
20
Kumar, V.
19
Bauer, Hans H.
14
Sheth, Jagdish N.
14
Vrontis, Demetris
12
Hawkins, Del I.
9
Ko, Eunju
9
Terho, Harri
9
Verhoef, Peter C.
9
Best, Roger J.
8
Esch, Franz-Rudolf
8
Gierl, Heribert
8
Grönroos, Christian
8
Melewar, T. C.
8
Palmatier, Robert W.
8
Spann, Martin
8
Wiedmann, Klaus-Peter
8
Albers, Sönke
7
Neslin, Scott A.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Ratten, Vanessa
7
Schultz, Don E.
7
Wilde, Klaus D.
7
Bruwer, Johan
6
Fink, Klaus-J.
6
Foxall, Gordon R.
6
Gao, Tao
6
Hennig-Thurau, Thorsten
6
Keller, Kevin Lane
6
Kleinaltenkamp, Michael
6
Knittel, Christopher R.
6
Krafft, Manfred
6
Mothersbaugh, David L.
6
O'Cass, Aron
6
Petersen, J. Andrew
6
Quach, Sara
6
Rajagopal
6
Smith, N. Craig
6
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American Marketing Association
28
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
Springer Fachmedien Wiesbaden
4
AMACOM
3
Erich-Schmidt-Verlag <Berlin>
3
European Society for Opinion and Marketing Research
3
Harvard Graduate School of Business Administration
3
IGI Global
3
Fördergesellschaft Marketing an der Universität Augsburg
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
American Management Association
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Chartered Institute of Marketing
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cranfield School of Management
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Econometrisch Instituut <Rotterdam>
1
Forschungsinstitut für Biologischen Landbau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Heinrich-Böll-Stiftung
1
Helmut-Schmidt-Universität
1
INSEAD
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
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Published in...
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Journal of business research : JBR
100
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of retailing and consumer services
50
Journal of strategic marketing
46
Journal of marketing communications
41
SpringerLink / Bücher
39
European journal of marketing : EJM
36
The journal of business & industrial marketing
36
Journal of marketing
30
Journal of marketing management : MM
30
The journal of product & brand management
29
Journal of the Academy of Marketing Science
28
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
Business horizons
24
Journal of retailing
22
Psychology & marketing
20
Journal of Islamic marketing : JIMA
19
Cogent business & management
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Marketing intelligence & planning
18
Springer eBook Collection
18
The journal of consumer marketing
18
Harvard-Business-Manager : das Wissen der Besten
17
International journal of internet marketing and advertising : IJIMA
16
International journal of retail & distribution management
16
International review on public and non-profit marketing
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Gabler Edition Wissenschaft
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
The marketing review
14
International journal of advertising : the review of marketing communications
13
International journal of electronic customer relationship management : IJECRM
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of marketing research : JMR
13
Marketing letters : a journal of research in marketing
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Europäische Hochschulschriften / 5
12
Jahrbuch der Absatz- und Verbrauchsforschung
12
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ECONIS (ZBW)
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1
Sport league website : an effective marketing communication tool for corporate sponsors
Kim, Doyeop
;
Walker, Matthew
;
Heo, Jun
;
Koo, Gi-Yong
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10011781803
Saved in:
2
An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian
;
O'Connor, Christina
;
Gilmore, Audrey
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
Saved in:
3
Sport fans and their teams' redesigned logos : an examination of the moderating effect of team identification on attitude and purchase intention of team-logoed merchandise
Ahn, Taesoo
;
Suh, Young Ik
;
Lee, Jin Kyun
;
Pedersen, Paul M.
- In:
Journal of sport management : the official journal of …
27
(
2013
)
1
,
pp. 11-23
Persistent link: https://www.econbiz.de/10009719730
Saved in:
4
Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior
Trail, Galen
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 213-226
Persistent link: https://www.econbiz.de/10014505023
Saved in:
5
The effects of consumer innovativeness on sport team applications acceptance and usage
Kim, Yongjae
;
Kim, Soojin
;
Rogol, Elizabeth
- In:
Journal of sport management : the official journal of …
31
(
2017
)
3
,
pp. 241-255
Persistent link: https://www.econbiz.de/10011734780
Saved in:
6
The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
Whitburn, Damien
;
Karg, Adam
;
Turner, Paul
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 417-434
Persistent link: https://www.econbiz.de/10012293375
Saved in:
7
The impact of cause-related marketing (CRM) in spectator sport
Kim, Ki Tak
;
Kwak, Dae Hee
;
Kim, Yu Kyoum
- In:
Journal of management & organization : journal of …
16
(
2010
)
4
,
pp. 515-527
Persistent link: https://www.econbiz.de/10008826449
Saved in:
8
Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers
Parris, Denise Linda
- In:
International journal of revenue management : IJRM
7
(
2013
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10009791534
Saved in:
9
Strategic marketing planning for football clubs : a value-based analysis
Vrontis, Demetris
;
Thrassou, Alkis
;
Kartakoullis, Nicos L.
- In:
Journal for global business advancement : JGBA
7
(
2014
)
4
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011280995
Saved in:
10
Contemporary marketing communications framework for football clubs
Thrassou, Alkis
;
Vrontis, Demetris
;
Kartakoullis, Nicos L.
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 278-305
Persistent link: https://www.econbiz.de/10009621079
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