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~subject:"Marketing management"
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Marketing management
Großbritannien
135,903
United Kingdom
92,462
Unternehmenserfolg
49,221
Firm performance
48,253
Marketing
29,164
Deutschland
18,238
Marketingmanagement
16,903
USA
16,544
Germany
15,322
United States
15,122
Theorie
13,172
Theory
12,977
Frankreich
8,769
KMU
7,223
SME
7,206
Schätzung
7,176
France
6,970
EU-Staaten
6,949
Corporate Governance
6,908
Corporate governance
6,858
EU countries
6,851
Estimation
6,820
Innovation
6,487
Strategisches Management
5,706
Unternehmensgründung
5,404
Konsumentenverhalten
5,334
Consumer behaviour
5,302
Führungskräfte
5,216
Managers
5,206
Business start-up
5,128
Welt
4,660
Industrie
4,637
Japan
4,617
Strategic management
4,591
World
4,591
Vergleich
4,569
Italien
4,382
Comparison
4,368
Manufacturing industries
4,075
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Author
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Kotler, Philip
88
Bruhn, Manfred
82
Homburg, Christian
64
Meffert, Heribert
62
Pepels, Werner
46
Sheth, Jagdish N.
41
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Backhaus, Klaus
29
Tomczak, Torsten
29
Vrontis, Demetris
29
Kitchen, Philip J.
28
Albers, Sönke
27
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Berndt, Ralph
25
Kuß, Alfred
25
Burmann, Christoph
24
O'Cass, Aron
24
Piercy, Nigel
24
Melewar, T. C.
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Fritz, Wolfgang
20
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
Peter, Jerome Paul
20
Drees, Norbert
19
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Institution
All
American Marketing Association
58
Springer Fachmedien Wiesbaden
49
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
12
OECD
12
Verlag Franz Vahlen
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Chartered Institute of Marketing
7
Fachhochschule Reutlingen / European School of Business
7
Harvard Graduate School of Business Administration
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
Verlag Dr. Kovač
7
AMACOM
6
American Management Association
6
Duncker & Humblot
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
UVK Verlagsgesellschaft mbH
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Wiley-VCH
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Gesellschaft zur Erforschung des Markenwesens
3
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Published in...
All
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Cogent business & management
35
Journal of business ethics : JOBE
35
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Source
All
ECONIS (ZBW)
16,079
RePEc
5
BASE
1
Showing
1
-
10
of
16,085
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articles prioritized
date (newest first)
date (oldest first)
1
Telemarketing in action : a handbook of
marketing
and sales applications
Stevens, Michael
-
1995
Persistent link: https://www.econbiz.de/10000542114
Saved in:
2
Marketing
or sales : the executive decision
Lee, Hei Wei
;
Scott, Crystal J.
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 43-49
Persistent link: https://www.econbiz.de/10011504114
Saved in:
3
Creating a revenue advantage through sales and
marketing
excellence
Warner, John
(
contributor
)
- In:
Value creation : strategies for the chemical industry
,
(pp. 269-279)
.
2006
Persistent link: https://www.econbiz.de/10003222280
Saved in:
4
What makes more, better? An exploratory study on the effects of firm-level commercial operations attributes on pharmaceutical business performance
Chressanthis, George A.
;
Eisenstein, Eric M.
;
Barbro, …
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 10-25
Persistent link: https://www.econbiz.de/10011618088
Saved in:
5
Exploring the roles of
marketing
and
selling
capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
6
The dual mechanism of sales capabilities in influencing organizational performance
Guenzi, Paolo
;
Sajtos, Laszlo
;
Troilo, Gabriele
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3707-3713
Persistent link: https://www.econbiz.de/10011515242
Saved in:
7
Aligning sales and
marketing
to enhance customer value and drive company results
Zoltners, Andris A.
;
Sinha, Prabhakant
;
Lorimer, Sally E.
- In:
Kellogg on marketing
,
(pp. 373-392)
.
2010
Persistent link: https://www.econbiz.de/10008664271
Saved in:
8
The role of sales and
marketing
in market-oriented companies
Goetz, Oliver
;
Hoelter, Ann-Kristin
;
Krafft, Manfred
- In:
The journal of personal selling & sales management : JPSSM
33
(
2013
)
4
,
pp. 353-371
Persistent link: https://www.econbiz.de/10010247631
Saved in:
9
Performance in B2B sales : an explanation of how channel management and communication influence a firm's performance
Maier, Günther
- In:
Naše gospodarstvo : NG
67
(
2021
)
3
,
pp. 38-48
the impact of different
marketing
channels in the industry regarding performance factors remains scarce. The performance …
Persistent link: https://www.econbiz.de/10012664721
Saved in:
10
Personal
selling
in
marketing
Olariu, Ioana
- In:
Studies and scientific researches / Economics edition / …
(
2017
),
pp. 95-101
Persistent link: https://www.econbiz.de/10011810970
Saved in:
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