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The role of market orientation in advertising spending during economic collapse : the case of Turkey in 2001
Özturan, Peren; Ozsomer, Aysegul; Pieters, Rik - In: Journal of marketing research : JMR 51 (2014) 2, pp. 139-152
Persistent link: https://www.econbiz.de/10010362221
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Using means-end structures for benefit segmentation in a service industry
Botschen, Günther - In: Advances in services marketing, (pp. 155-180). 1997
Persistent link: https://www.econbiz.de/10001297065
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The effects of alternative methods of collecting similarity data for multidimensional scaling
Bijmolt, Tammo H. A.; Wedel, Michel - 2007
Persistent link: https://www.econbiz.de/10003541421
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Retrieving unobserved consideration sets from household panel data
Nierop, Johannes Erjen Maurice van; Bronnenberg, Bart J.; … - In: Journal of marketing research : JMR 47 (2010) 1, pp. 63-74
Persistent link: https://www.econbiz.de/10003947439
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Retrieving unobserved consideration sets from household panel data
Nierop, Johannes Erjen Maurice van; Paap, Richard; … - 2005
Persistent link: https://www.econbiz.de/10003179697
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Marketing analytics for data-rich environments
Wedel, Michel; Kannan, P. K. - In: Journal of marketing 80 (2016) 6, pp. 97-121
Persistent link: https://www.econbiz.de/10011621580
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Predicting and optimizing marketing performance in dynamic markets
Guhl, Daniel; Paetz, Friederike; Wagner, Udo; Wedel, Michel - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10014519134