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Marketing management
Theorie
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Theory
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Consumer behaviour
55
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Market research
23
Marktforschung
23
Marketing
18
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Perception
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Decision
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Marktsegmentierung
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Marketingmanagement
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Multivariate Analyse
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Wedel, Michel
5
Bronnenberg, Bart J.
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Franses, Philip Hans
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Nierop, Johannes Erjen Maurice van
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Paap, Richard
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Pieters, Rik
2
Bijmolt, Tammo H. A.
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Botschen, Günther
1
Guhl, Daniel
1
Kannan, P. K.
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Ozsomer, Aysegul
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Paetz, Friederike
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Journal of marketing research : JMR
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Advances in services marketing
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Econometric Institute research papers
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Fundamentals of marketing research ; Vol. 6
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Journal of marketing
1
OR spectrum : quantitative approaches in management
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ECONIS (ZBW)
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The role of market orientation in advertising spending during economic collapse : the case of Turkey in 2001
Özturan, Peren
;
Ozsomer, Aysegul
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 139-152
Persistent link: https://www.econbiz.de/10010362221
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2
Using means-end structures for benefit segmentation in a service industry
Botschen, Günther
- In:
Advances in services marketing
,
(pp. 155-180)
.
1997
Persistent link: https://www.econbiz.de/10001297065
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3
The effects of alternative methods of collecting similarity data for multidimensional scaling
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
2007
Persistent link: https://www.econbiz.de/10003541421
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4
Retrieving unobserved consideration sets from household panel data
Nierop, Johannes Erjen Maurice van
;
Bronnenberg, Bart J.
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10003947439
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5
Retrieving unobserved consideration sets from household panel data
Nierop, Johannes Erjen Maurice van
;
Paap, Richard
; …
-
2005
Persistent link: https://www.econbiz.de/10003179697
Saved in:
6
Marketing analytics for data-rich environments
Wedel, Michel
;
Kannan, P. K.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 97-121
Persistent link: https://www.econbiz.de/10011621580
Saved in:
7
Predicting and optimizing marketing performance in dynamic markets
Guhl, Daniel
;
Paetz, Friederike
;
Wagner, Udo
;
Wedel, Michel
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014519134
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