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~subject:"Marketing management"
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Wirkung von Markenkrisen und d...
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Marketing management
Brand management
17,495
Markenführung
17,081
Markenartikel
9,145
Consumer behaviour
8,418
Konsumentenverhalten
8,380
Brand
8,103
Markenimage
7,460
Brand image
7,355
Krisenmanagement
5,645
Crisis management
5,161
Relationship marketing
2,752
Beziehungsmarketing
2,749
Deutschland
2,357
Markenpolitik
2,228
Social Web
2,021
Social web
2,018
Germany
2,011
Online-Marketing
1,667
Internet marketing
1,642
Marketingmanagement
1,560
Theorie
1,493
Theory
1,473
USA
1,277
Werbewirkung
1,249
United States
1,234
Advertising effects
1,229
Marketing
1,112
Luxury goods
983
Luxusgüter
981
Werbung
960
Advertising
893
Öffentlichkeitsarbeit
865
Coronavirus
841
Public relations
832
Handelsmarke
800
Corporate reputation
797
Einzelhandel
795
Firmenimage
795
Retail trade
772
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152
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Keller, Kevin Lane
18
Melewar, T. C.
14
Laukkanen, Tommi
9
Aaker, David A.
7
Baumgarth, Carsten
7
Burmann, Christoph
7
Kitchen, Philip J.
7
Ko, Eunju
7
MacInnis, Deborah J.
7
O'Cass, Aron
7
Urde, Mats
7
Adeola, Ogechi
6
Balmer, John M. T.
6
Bruhn, Manfred
6
Foroudi, Pantea
6
Hirvonen, Saku
6
Reijonen, Helen
6
Šerić, Maja
6
Balmer, John M.T.
5
Bauer, Hans H.
5
Chan-Olmsted, Sylvia M.
5
Meffert, Heribert
5
Merrilees, Bill
5
Ozuem, Wilson
5
Park, C. Whan
5
Pitt, Leyland F.
5
Bang Nguyen Viet
4
Bang, Nguyen
4
Cuneo, Andres
4
Gupta, Suraksha
4
Hinson, Robert
4
Loureiro, Sandra Maria Correia
4
Martínez-López, Francisco J.
4
Mingione, Michela
4
Mutum, Dilip S.
4
Sakkthivel, A. M.
4
Schultz, Don E.
4
Srivastava, R. K.
4
Tuominen, Sasu
4
Woisetschläger, David
4
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American Marketing Association
4
Gesellschaft zur Erforschung des Markenwesens
3
Haufe-Lexware GmbH & Co. KG
3
Information Resources Management Association
3
Springer Fachmedien Wiesbaden
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMACOM
1
Access Marketing Management e.V.
1
Athens Institute for Education and Research
1
Books on Demand GmbH <Norderstedt>
1
Erasmus Research Institute of Management
1
Gesellschaft für Innovative Marktforschung <Heidelberg>
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
IGI Global
1
International Association for the Study of Insurance Economics
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <16, 2012, Berlin>
1
Markendialog <19., 2015, Berlin>
1
Markendialog <7, 2003, Frankfurt, Main>
1
Media Management and Transformation Centre <Jönköping>
1
NetLibrary, Inc
1
Peter Lang GmbH
1
Redline Verlag
1
Serviceplan Group
1
Serviceplan Gruppe für Innovative Kommunikation
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
United States Trademark Association
1
Verlag Dr. Kovač
1
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Published in...
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The journal of brand management : an international journal
49
Journal of business research : JBR
48
The journal of product & brand management
32
European journal of marketing : EJM
23
Journal of strategic marketing
23
Journal of retailing and consumer services
20
SpringerLink / Bücher
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of marketing communications
16
Journal of marketing management : MM
12
Journal of marketing
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
International marketing review
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection
10
Europäische Hochschulschriften / 5
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
Strategic Direction
9
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Gabler Edition Wissenschaft
8
International journal of advertising : the review of marketing communications
8
Measuring and managing brands
8
The journal of business & industrial marketing
8
The marketing review
8
Asia Pacific journal of marketing and logistics
7
Business horizons
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing intelligence & planning
7
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International journal of wine business research : IJWBR
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Management research review
6
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Source
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ECONIS (ZBW)
1,535
Other ZBW resources
11
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1
Brand
resurrection in an emerging economy
Manohar, Sujatha
;
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012203366
Saved in:
2
IndiGo Airlines
brand
crisis : assault on passenger goes viral
Sharma, Ruppal Walia
- In:
Asian journal of management cases
19
(
2022
)
1
,
pp. 54-63
Persistent link: https://www.econbiz.de/10013162510
Saved in:
3
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
4
The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
Saved in:
5
Strategic importance of "
brand
" in tourism and hotel industry
Glavor, Kate
;
Koncul, Niko
- In:
Zagreb international review of economics & business
15
(
2012
)
2
,
pp. 79-86
Persistent link: https://www.econbiz.de/10010340614
Saved in:
6
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
7
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
8
Market niche as a method of
brand
promotion
Boienko, Оlena
;
Susidenko, Оleksii
- In:
Baltic Journal of Economic Studies
5
(
2019
)
1
,
pp. 15-20
Persistent link: https://www.econbiz.de/10012209157
Saved in:
9
The use of demographic and psychographic segmentation to creating marketing strategy of
brand
loyalty
Gajanova, Lubica
;
Nadanyiova, Margareta
; …
- In:
Scientific Annals of Economics and Business
66
(
2019
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012313575
Saved in:
10
Effects of marketing indicators application on
brand
evaluation
Janjić, Ljubica
;
Arsić, Ljiljana
;
Anđelković, Žaklina
- In:
Bizinfo (Blace) : časopis iz oblasti ekonomije …
13
(
2022
)
2
,
pp. 91-98
Persistent link: https://www.econbiz.de/10013548915
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