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~subject:"Marketing management"
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Quasi-franchising : a new mode...
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Marketing management
Markenführung
17,009
Brand management
16,987
Konsumentenverhalten
7,359
Consumer behaviour
7,358
Markenimage
7,045
Brand image
6,915
Markenartikel
5,215
Brand
5,212
Franchising
2,849
Beziehungsmarketing
2,584
Relationship marketing
2,581
Markenpolitik
2,187
Social Web
1,771
Social web
1,768
Online-Marketing
1,587
Internet marketing
1,554
Deutschland
1,431
Marketingmanagement
1,417
Germany
1,342
Werbewirkung
1,132
Advertising effects
1,121
Theorie
1,043
Theory
1,038
USA
897
Marketing
891
Luxusgüter
868
Luxury goods
867
United States
860
Einzelhandel
779
Werbung
760
Retail trade
750
Advertising
722
Corporate reputation
661
Firmenimage
661
Customer satisfaction
647
Internationales Marketing
647
Kundenzufriedenheit
646
Brand loyalty
643
International marketing
625
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566
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140
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Article
1,033
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365
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3
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Konferenzschrift
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Lehrbuch
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9
Ratgeber
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Conference proceedings
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3
Handbuch
3
Bibliografie
2
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2
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2
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1
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1
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1
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220
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Keller, Kevin Lane
18
Melewar, T. C.
14
Laukkanen, Tommi
9
Baumgarth, Carsten
7
Kitchen, Philip J.
7
Ko, Eunju
7
O'Cass, Aron
7
Urde, Mats
7
Aaker, David A.
6
Adeola, Ogechi
6
Balmer, John M. T.
6
Burmann, Christoph
6
Foroudi, Pantea
6
Hirvonen, Saku
6
MacInnis, Deborah J.
6
Meffert, Heribert
6
Reijonen, Helen
6
Šerić, Maja
6
Balmer, John M.T.
5
Bruhn, Manfred
5
Chan-Olmsted, Sylvia M.
5
Merrilees, Bill
5
Ahlert, Dieter
4
Bang Nguyen Viet
4
Bang, Nguyen
4
Cuneo, Andres
4
Gupta, Suraksha
4
Hinson, Robert
4
Loureiro, Sandra Maria Correia
4
Martínez-López, Francisco J.
4
Michael, Steven C.
4
Mingione, Michela
4
Mutum, Dilip S.
4
Ozuem, Wilson
4
Park, C. Whan
4
Pitt, Leyland F.
4
Sakkthivel, A. M.
4
Schultz, Don E.
4
Srivastava, R. K.
4
Tuominen, Sasu
4
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American Marketing Association
4
Gesellschaft zur Erforschung des Markenwesens
3
Information Resources Management Association
3
Haufe-Lexware GmbH & Co. KG
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Fachmedien Wiesbaden
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Books on Demand GmbH <Norderstedt>
1
Erasmus Research Institute of Management
1
Helmut-Schmidt-Universität
1
IGI Global
1
International Association for the Study of Insurance Economics
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <16, 2012, Berlin>
1
Markendialog <19., 2015, Berlin>
1
Markendialog <7, 2003, Frankfurt, Main>
1
Media Management and Transformation Centre <Jönköping>
1
NetLibrary, Inc
1
Peter Lang GmbH
1
Redline Verlag
1
Serviceplan Group
1
Serviceplan Gruppe für Innovative Kommunikation
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Verlag Dr. Kovač
1
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Published in...
All
Journal of business research : JBR
46
The journal of brand management : an international journal
45
The journal of product & brand management
32
Journal of strategic marketing
24
European journal of marketing : EJM
22
Journal of retailing and consumer services
21
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of marketing communications
16
SpringerLink / Bücher
15
Journal of marketing management : MM
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of the Academy of Marketing Science
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection
10
International marketing review
9
Journal of marketing
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
The journal of business & industrial marketing
8
The marketing review
8
Asia Pacific journal of marketing and logistics
7
Business horizons
7
Gabler Edition Wissenschaft
7
International journal of hospitality management
7
Journal of promotion management : innovations in planning and applied research
7
Marketing intelligence & planning
7
International journal of internet marketing and advertising : IJIMA
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Management research review
6
Measuring and managing brands
6
European management journal
5
Europäische Hochschulschriften / 5
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of retail & distribution management
5
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Source
All
ECONIS (ZBW)
1,401
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1
Toward a model of brand strategy adoption
Neuvonen, Heidi
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011459527
Saved in:
2
Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.
;
Felix, Reto
;
Hinsch, Chris
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
Saved in:
3
The progression of brand orientation literature in twenty years : a systematic literature review
Anees-ur-Rehman, Muhammad
;
Wong, Ho Yin
;
Hossain, Mokter
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 612-630
Persistent link: https://www.econbiz.de/10011625229
Saved in:
4
Luxury firms in China : the role of design and marketing capabilities
Bettiol, Marco
;
Chiarvesio, Maria
;
Di Maria, Eleonora
; …
- In:
Global business review
17
(
2016
)
6
,
pp. 1269-1279
Persistent link: https://www.econbiz.de/10011665141
Saved in:
5
Applying brand management to higher education through the use of the Brand Flux Model : the case of Arcadia University
Williams, Robert L. <Jr.>
;
Omar, Maktoba
- In:
Journal of marketing for higher education
24
(
2014
)
2
,
pp. 222-242
Persistent link: https://www.econbiz.de/10010442303
Saved in:
6
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
7
A conceptual framework for retro marketing in sport
Scola, Zach
;
Gordon, Brian S.
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10011933924
Saved in:
8
Cable me not
Haberern, Lauren
- In:
International journal of business and economics
16
(
2017
)
3
,
pp. 323-328
Persistent link: https://www.econbiz.de/10011974039
Saved in:
9
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
10
The community brand paradigm : a response to brand management's dilemma in the digital era
Quinton, Sarah
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 912-932
Persistent link: https://www.econbiz.de/10009790967
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