Narrow search
Showing 1 - 8 of 8
Cover Image
Matching green messages with brand positioning to improve brand evaluation
Luz, Victoria Vilasanti da; Mantovani, Danielle; … - In: Journal of business research : JBR 119 (2020), pp. 25-40
Persistent link: https://www.econbiz.de/10012416925
Cover Image
New developments in global consumer behavior and marketing strategy : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 67 (2014) 3, pp. 225-227
Persistent link: https://www.econbiz.de/10010245291
Cover Image
Globalization and marketing strategies : introduction to the Shanghai special issue
Laroche, Michel; Teng, Lefa - In: Journal of business research : JBR 68 (2015) 3, pp. 587-590
Persistent link: https://www.econbiz.de/10010496171
Cover Image
Consumer preferences for human uniqueness in marketing communications
Davidson, Alexander; Laroche, Michel - In: Journal of marketing communications 24 (2018) 5, pp. 506-517
Persistent link: https://www.econbiz.de/10011880798
Cover Image
Special Issue: Advances in internet consumer behavior and marketing strategy
Laroche, Michel (contributor) - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1015-1110
Persistent link: https://www.econbiz.de/10008653665
Cover Image
Special section: Recent advances in globalization, culture and marketing strategy
Laroche, Michel (contributor) - In: Journal of business research : JBR 66 (2013) 8, pp. 955-1059
Persistent link: https://www.econbiz.de/10009755398
Cover Image
Special section: New developments in global consumer behavior and marketing strategy
Laroche, Michel (contributor) - In: Journal of business research : JBR 67 (2014) 3, pp. 225-306
Persistent link: https://www.econbiz.de/10010245296
Cover Image
Special issue: Globalization, culture, and marketing strategy
Laroche, Michel (contributor) - 2011
Persistent link: https://www.econbiz.de/10009241426