//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Beyond rhetoric : re-thinking...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
SME
51,131
KMU
50,725
Entrepreneurship
42,934
Unternehmensgründung
40,538
Entrepreneurship approach
37,968
Business start-up
37,128
Marketing
29,185
Marketingmanagement
16,913
Deutschland
15,299
Germany
13,107
Innovation
11,427
Unternehmenserfolg
10,215
Theorie
10,102
Theory
9,955
Firm performance
9,935
Klein- und Mittelbetrieb
8,615
USA
8,481
Unternehmer
8,336
United States
8,036
Entrepreneurs
7,484
entrepreneurship
6,585
Innovationsmanagement
5,605
Unternehmensfinanzierung
5,361
Corporate finance
5,297
Innovation management
5,276
Strategisches Management
5,273
Risikokapital
4,544
Venture capital
4,326
Strategic management
4,097
Konsumentenverhalten
4,081
Consumer behaviour
4,069
Welt
3,871
World
3,788
Indien
3,775
India
3,752
Globalisierung
3,629
Globalization
3,577
Erfolgsfaktor
3,497
Management
3,386
more ...
less ...
Online availability
All
Undetermined
3,576
Free
1,549
Type of publication
All
Article
9,439
Book / Working Paper
6,607
Journal
49
Type of publication (narrower categories)
All
Article in journal
7,233
Aufsatz in Zeitschrift
7,233
Aufsatz im Buch
2,201
Book section
2,201
Hochschulschrift
1,085
Graue Literatur
1,045
Non-commercial literature
1,045
Thesis
925
Lehrbuch
689
Collection of articles of several authors
645
Sammelwerk
645
Textbook
590
Bibliografie enthalten
525
Bibliography included
525
Arbeitspapier
464
Working Paper
464
Case study
432
Fallstudie
432
Aufsatzsammlung
334
Konferenzschrift
188
Ratgeber
175
Guidebook
166
Conference proceedings
132
Reprint
117
Glossar enthalten
98
Glossary included
98
Handbook
79
Handbuch
79
Conference paper
62
Konferenzbeitrag
62
Collection of articles written by one author
39
Sammlung
39
Fallstudiensammlung
36
Amtsdruckschrift
31
Bibliografie
31
Government document
31
Festschrift
26
Systematic review
26
Übersichtsarbeit
26
Einführung
25
more ...
less ...
Language
All
English
12,094
German
3,802
French
71
Polish
41
Russian
31
Hungarian
24
Dutch
15
Spanish
13
Swedish
11
Ukrainian
11
Italian
10
Undetermined
9
Romanian
4
Bulgarian
3
Portuguese
3
Slovak
3
Turkish
2
Valencian
1
Czech
1
Danish
1
Finnish
1
Croatian
1
Kazakh
1
Macedonian
1
Slovenian
1
Serbian
1
more ...
less ...
Author
All
Kotler, Philip
88
Bruhn, Manfred
82
Homburg, Christian
64
Meffert, Heribert
62
Pepels, Werner
46
Sheth, Jagdish N.
41
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Backhaus, Klaus
29
Tomczak, Torsten
29
Vrontis, Demetris
29
Kitchen, Philip J.
28
Albers, Sönke
27
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Berndt, Ralph
25
Kuß, Alfred
25
Piercy, Nigel
25
Burmann, Christoph
24
O'Cass, Aron
24
Melewar, T. C.
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Fritz, Wolfgang
20
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
Peter, Jerome Paul
20
Drees, Norbert
19
more ...
less ...
Institution
All
American Marketing Association
58
Springer Fachmedien Wiesbaden
49
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
12
OECD
12
Verlag Franz Vahlen
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Chartered Institute of Marketing
7
Fachhochschule Reutlingen / European School of Business
7
Harvard Graduate School of Business Administration
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
Verlag Dr. Kovač
7
AMACOM
6
American Management Association
6
Duncker & Humblot
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
UVK Verlagsgesellschaft mbH
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Wiley-VCH
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Gesellschaft zur Erforschung des Markenwesens
3
more ...
less ...
Published in...
All
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
AMS review : official publication of the Academy of Marketing Science
37
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
more ...
less ...
Source
All
ECONIS (ZBW)
16,089
RePEc
5
BASE
1
Showing
1
-
10
of
16,095
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing/entrepreneurship
interface research priorities (2023-2026)
Alqahtani, Nasser
;
Uslay, Can
- In:
Journal of research in marketing and entrepreneurship
24
(
2022
)
2
,
pp. 405-419
Persistent link: https://www.econbiz.de/10013369674
Saved in:
2
Entrepreneurial
marketing
orientation of young
SME
owners in Indonesia
Astuti, Rifelly Dewi
;
Balqiah, Tengku Ezni
- In:
International journal of entrepreneurial venturing : IJEV
12
(
2020
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012509564
Saved in:
3
The entrepreneurial
marketing
management and commercialization arrangements of born-global bio-enterprises : the case of UK companies
Simba, Amon
;
Ndlovu, Tabani
- In:
Journal of small business and entrepreneurship : JSBE ; …
27
(
2014
)
1/3
,
pp. 143-170
Persistent link: https://www.econbiz.de/10011488921
Saved in:
4
Entrepreneurial orientation as the determinant of entrepreneurial
marketing
behaviors
Kilenthong, Pitsamorn
;
Hultman, Claes M.
;
Hills, Gerald E.
- In:
Journal of small business strategy
26
(
2016
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011497345
Saved in:
5
A dynamic market conceptualization for entrepreneurial
marketing
: the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
6
Entrepreneurial
marketing
mindset : what entrepreneurs should know?
Sadiku-Dushi, Nora
;
Ramadani, Veland
- In:
Organizational mindset of entrepreneurship : exploring …
,
(pp. 181-210)
.
2020
Persistent link: https://www.econbiz.de/10012198583
Saved in:
7
Effectuation and morphogenesis in the New Zealand fairtrade
marketing
system
Renton, Michelle
;
Simmonds, Hamish
- In:
Journal of macromarketing
39
(
2019
)
4
,
pp. 385-399
Persistent link: https://www.econbiz.de/10012158997
Saved in:
8
Entrepreneurial
marketing
and firm performance : synthesis and conceptual development
Alqahtani, Nasser
;
Uslay, Can
- In:
Journal of business research : JBR
113
(
2020
),
pp. 62-71
Persistent link: https://www.econbiz.de/10012230437
Saved in:
9
Developing a scale for entrepreneurial
marketing
: revealing its inner frame and prediction of performance
Eggers, Fabian
;
Niemand, Thomas
;
Kraus, Sascha
;
Breier, …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 72-82
Persistent link: https://www.econbiz.de/10012230439
Saved in:
10
Post-disaster business recovery : an entrepreneurial
marketing
perspective
Morrish, Sussie C.
;
Jones, Rosalind
- In:
Journal of business research : JBR
113
(
2020
),
pp. 83-92
Persistent link: https://www.econbiz.de/10012230440
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->