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Die MTV-Mindset-Studien : Jugendmarketing mit Subkulturen und Lebensstilen
Hamm, Ingo - 2003
Persistent link: https://www.econbiz.de/10001763411
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Lifestyle market segmentation
Michman, Ronald D. - 1991
Persistent link: https://www.econbiz.de/10013484198
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Segmenting consumers on their lifestyle characteristics
Krishnan, Jayasree; Murugan, M. Sakthivel - In: Paradigm : the journal of Institute of Management Technology 10 (2006) 2, pp. 55-66
Persistent link: https://www.econbiz.de/10003510212
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Generation Y values and lifestyle segments
Valentine, Dawn B.; Powers, Thomas L. - In: The journal of consumer marketing 30 (2013) 7, pp. 597-606
Persistent link: https://www.econbiz.de/10010232010
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Researching a segmented market : reflections on telephone interviewing
Lord, Rhiannon; Bolton, Nicola; Fleming, Scott; … - In: Management research review 39 (2016) 7, pp. 786-802
Persistent link: https://www.econbiz.de/10011564332
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Mikrogeographische Marktsegmentierung
Martin, Michael - 1992
Persistent link: https://www.econbiz.de/10000852384
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Understanding the impacts of lifestyle segmentation & perceived value on brand purchase intention : an empirical study in different product categories
Akkaya, Murat - In: European research on management and business economics 27 (2021) 3, pp. 1-11
analysed empirically by using multiple analysis methods for selected product categories. As a result, the lifestyle …
Persistent link: https://www.econbiz.de/10012650592
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Understanding the consumers' personal characteristics as the starting point for targeted marketing
Vukasović, Tina - In: Management 15 (2020) 1, pp. 29-41
Persistent link: https://www.econbiz.de/10012617115
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Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan; Roediger, Brigitte; Herbst, Frikkie - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
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New market segmentation knowledge in the function of bioeconomy development in Serbia
Djokic, Nenad; Grubor, Aleksandar; Milićević, Nikola; … - In: Amfiteatru economic : an economic and business research … 20 (2018) 49, pp. 700-716
Sustainability of companies in modern market conditions greately depends on the knowledge. In order to improve their business processes and satisfy the needs of their customers, managers have to rely on new marketing knowledge, especially in new sectors such as bioeconomy. The aim of this paper...
Persistent link: https://www.econbiz.de/10011888240