India is emerging as an attractive market for consumer durables. But the vibrant environmental factors and fierce competition are making it imperative to understand the dynamics of consumer profiles. The aim of this study is to analyze the influence of consumer demographics in rural markets on...

The changes in the structure of economy have brought about a significant change in market dynamics. The increased competition from every corner of the world is forcing companies to bring changes in their marketing, human resource and operations strategies. One question that continues to dominate...

India is emerging as an attractive market for consumer durables. But the vibrant environmental factors and fierce competition are making it imperative to understand the dynamics of consumer profiles. The aim of this study is to analyze the influence of consumer demographics in rural markets on...

This research intends to study the interface of key concepts of Marketing and Quality in relation to Fast Moving Consumer Goods (FMCG) Customers. Marketing variables i.e. product, price, place and promotion are exogenous variables, quality perception is the endogenous variable whereas Word of...