//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How the Order of Sampled Exper...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
Consumer behaviour
94
Konsumentenverhalten
93
Einzelhandel
59
Retail trade
58
Relationship marketing
33
Beziehungsmarketing
32
USA
23
United States
23
Marketing
22
Preismanagement
18
Pricing strategy
18
Ladengestaltung
16
Store design
16
Dienstleistungsqualität
15
Internet marketing
15
Online-Marketing
15
Service quality
15
Customer satisfaction
14
Kundenzufriedenheit
14
Marketingmanagement
14
Social Web
12
Social web
12
Perception
11
Wahrnehmung
11
Einzelhandelspreis
10
Retail price
10
Advertising
9
Experiment
9
Online retailing
9
Online-Handel
9
Retailing
9
Theorie
9
Theory
9
Price
8
Werbung
8
Advertising effects
7
Artificial intelligence
7
Cognition
7
Kognition
7
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
11
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
1
Conference proceedings
1
Graue Literatur
1
Konferenzschrift
1
Non-commercial literature
1
Reprint
1
Sammelwerk
1
more ...
less ...
Language
All
English
13
Author
All
Grewal, Dhruv
11
Levy, Michael
3
Bolton, Ruth N.
2
Dant, Rajiv P.
2
Palmatier, Robert W.
2
Roggeveen, Anne L.
2
Agarwal, Amit
1
Bharadwaj, Neeraj
1
Biswas, Dipayan
1
Davenport, Thomas H.
1
Evans, Kenneth R.
1
Fossen, Beth
1
Guha, Abhijit
1
Kamleitner, Bernadette
1
Lindsey-Mullikin, Joan
1
Munger, Jeanne
1
Pechmann, Connie
1
Peters, Kay
1
Plangger, Kirk
1
Puccinelli, Nancy M.
1
Ruyter, Ko de
1
Ruzeviciute, Ruta
1
Shankar, Venkatesh
1
Spence, Charles
1
Sunder, Sarang
1
Tucker, Catherine
1
more ...
less ...
Institution
All
American Marketing Association
1
Winter Educators' Conference <1998, Austin, Tex.>
1
Published in...
All
Customer relationship management in electronic markets
1
Harvard business review : HBR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Marketing letters : a journal of research in marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
Proceedings series / American Marketing Association
1
Psychology & marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Store atmospherics : a multisensory perspective
Spence, Charles
;
Puccinelli, Nancy M.
;
Grewal, Dhruv
; …
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010382591
Saved in:
2
Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal
Ruzeviciute, Ruta
;
Kamleitner, Bernadette
;
Biswas, Dipayan
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 315-331
Persistent link: https://www.econbiz.de/10012180538
Saved in:
3
The impact of offshored and outsourced call service centers on customer appraisals
Bharadwaj, Neeraj
;
Roggeveen, Anne L.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
1
,
pp. 13-23
Persistent link: https://www.econbiz.de/10003666094
Saved in:
4
"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv
(
contributor
);
Pechmann, Connie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000680701
Saved in:
5
Six strategies for competing through service : an agenda for future research
Bolton, Ruth N.
;
Grewal, Dhruv
;
Levy, Michael
-
2009
Persistent link: https://www.econbiz.de/10003836306
Saved in:
6
Six strategies for competing through service: an agenda for future research
Bolton, Ruth N.
;
Grewal, Dhruv
;
Levy, Michael
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10003438190
Saved in:
7
A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 172-194
Persistent link: https://www.econbiz.de/10003565709
Saved in:
8
Leveraging relationship marketing strategies for better performance : a meta-analysis ; Report No. 05-115
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
; …
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 107-140
Persistent link: https://www.econbiz.de/10003201776
Saved in:
9
Loyalty in e-tailing : a conceptual framework
Grewal, Dhruv
;
Lindsey-Mullikin, Joan
;
Munger, Jeanne
- In:
Customer relationship management in electronic markets
,
(pp. 31-49)
.
2003
Persistent link: https://www.econbiz.de/10002410888
Saved in:
10
How to design an AI marketing strategy : what the technology can do today : and what’s next
Davenport, Thomas H.
;
Guha, Abhijit
;
Grewal, Dhruv
- In:
Harvard business review : HBR
99
(
2021
)
4
,
pp. 42-47
Persistent link: https://www.econbiz.de/10012627556
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->