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~subject:"Marketing management"
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Luxury branding
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Marketing management
Consumer behaviour
81,922
Konsumentenverhalten
79,443
Brand management
17,495
Markenführung
17,081
Theorie
10,104
Theory
9,930
Relationship marketing
9,555
Beziehungsmarketing
9,519
Markenartikel
9,145
Markenimage
9,116
Brand image
9,063
Brand
8,103
Deutschland
6,751
USA
6,265
Germany
6,059
United States
5,981
Customer satisfaction
5,725
Kundenzufriedenheit
5,561
Online-Handel
5,481
Online retailing
5,469
Social Web
5,411
Social web
5,406
Online-Marketing
5,091
Internet marketing
5,059
Service quality
4,467
Gesundheitsreform
4,428
Einzelhandel
4,424
Dienstleistungsqualität
4,422
Retail trade
4,361
Health care reform
4,342
Werbewirkung
3,994
Advertising effects
3,937
Electronic Commerce
3,664
Verbraucherverhalten
3,575
Marketingmanagement
3,539
E-commerce
3,527
Werbung
3,416
Advertising
3,415
Experiment
3,394
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1,172
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Keller, Kevin Lane
18
Melewar, T. C.
14
Kitchen, Philip J.
11
Sheth, Jagdish N.
11
Bauer, Hans H.
10
Esch, Franz-Rudolf
10
Ko, Eunju
10
Gierl, Heribert
9
Hawkins, Del I.
9
Laukkanen, Tommi
9
Ozuem, Wilson
9
Wiedmann, Klaus-Peter
9
Best, Roger J.
8
Bruhn, Manfred
8
Homburg, Christian
8
Kumar, V.
8
MacInnis, Deborah J.
8
Spann, Martin
8
Vrontis, Demetris
8
Aaker, David A.
7
Baumgarth, Carsten
7
Burmann, Christoph
7
O'Cass, Aron
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Pitt, Leyland F.
7
Rajagopal
7
Schultz, Don E.
7
Urde, Mats
7
Adeola, Ogechi
6
Balmer, John M. T.
6
Bang, Nguyen
6
Bruwer, Johan
6
Foroudi, Pantea
6
Foxall, Gordon R.
6
Hirvonen, Saku
6
Martínez-López, Francisco J.
6
Mothersbaugh, David L.
6
Park, C. Whan
6
Pauwels, Koen
6
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American Marketing Association
27
Springer Fachmedien Wiesbaden
6
Books on Demand GmbH <Norderstedt>
5
Haufe-Lexware GmbH & Co. KG
4
Information Resources Management Association
4
European Society for Opinion and Marketing Research
3
Gesellschaft zur Erforschung des Markenwesens
3
Harvard Graduate School of Business Administration
2
NetLibrary, Inc
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Access Marketing Management e.V.
1
American Management Association
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Erasmus Research Institute of Management
1
Forschungsinstitut für Biologischen Landbau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Innovative Marktforschung <Heidelberg>
1
Handelshochschule Leipzig
1
Heinrich-Böll-Stiftung
1
Helmut-Schmidt-Universität
1
IGI Global
1
INSEAD
1
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Published in...
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Journal of business research : JBR
92
The journal of brand management : an international journal
54
Journal of retailing and consumer services
51
Journal of marketing communications
43
The journal of product & brand management
37
Journal of strategic marketing
36
European journal of marketing : EJM
35
SpringerLink / Bücher
34
Journal of marketing
31
Journal of marketing management : MM
30
Industrial marketing management : the international journal for industrial and high-tech firms
28
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
22
Springer eBook Collection
21
Journal of Islamic marketing : JIMA
20
Journal of retailing
20
Psychology & marketing
19
The journal of consumer marketing
19
Business horizons
18
Marketing intelligence & planning
18
The journal of business & industrial marketing
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of wine business research : IJWBR
16
Europäische Hochschulschriften / 5
15
Gabler Edition Wissenschaft
15
International journal of internet marketing and advertising : IJIMA
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of marketing theory and practice
14
The marketing review
14
Cogent business & management
13
International journal of advertising : the review of marketing communications
13
International journal of retail & distribution management
13
Journal of promotion management : JPM
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
International marketing review
12
International review on public and non-profit marketing
12
Journal of promotion management : innovations in planning and applied research
12
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All
ECONIS (ZBW)
3,501
Other ZBW resources
22
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1
Brand
competency as a market segmentation method for
brand
R&D in the Asian luxury market
Kang, Inwon
;
Lee, Jiwon
;
Shin, Matthew M.
;
Shin, Geon-cheol
- In:
Service business
8
(
2014
)
1
,
pp. 113-133
Persistent link: https://www.econbiz.de/10010239426
Saved in:
2
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
3
How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
4
All that glitters is not sold: selling a luxury
brand
outside a luxury environment
Gyomlai, Moumita Das
;
Ahearne, Michael
;
Rouziès, Dominique
- In:
Journal of personal selling & sales management : JPSSM
42
(
2022
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10013178130
Saved in:
5
Matching green messages with
brand
positioning to improve
brand
evaluation
Luz, Victoria Vilasanti da
;
Mantovani, Danielle
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 25-40
Persistent link: https://www.econbiz.de/10012416925
Saved in:
6
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
7
Luxury fashion brands embracing the digital : an exploratory study to unfold the success strategy
Chadha, Kashika
;
Ahuja, Yukti
- In:
Manthan : journal of commerce and management
7
(
2020
)
1
,
pp. 60-75
Persistent link: https://www.econbiz.de/10012291508
Saved in:
8
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
9
The power of experiential marketing : exploring the causal relationships among multisensory marketing,
brand
experience, customer perceived value and
brand
strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
10
Is coolness important to luxury hotel
brand
management? : the linking and moderating mechanisms between coolness and customer
brand
engagement
Nguyen Huu Khoi
;
Le, Angelina Nhat Hanh
- In:
International journal of contemporary hospitality management
34
(
2022
)
7
,
pp. 2425-2449
Persistent link: https://www.econbiz.de/10013412638
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