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~subject:"Marketing management"
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Marketing management
Marketing
18
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13
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10
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9
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8
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7
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1993-1997
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10
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Doyle, Peter
10
Saunders, John
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Saunders, John A.
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Stern, Philip
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Wong, Veronica
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Wright, L.
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Images of strategy
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. 1
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
The Harper and Row European marketing series
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ECONIS (ZBW)
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1
Value-based marketing : marketing strategies for corporate growth and shareholder value
Doyle, Peter
-
2008
-
2. ed., [updated and expanded]
Persistent link: https://www.econbiz.de/10003734216
Saved in:
2
Valuing marketing's contribution
Doyle, Peter
-
2008
Persistent link: https://www.econbiz.de/10003654959
Saved in:
3
Marketing management and strategy
Doyle, Peter
-
2002
-
3. ed.
Persistent link: https://www.econbiz.de/10001593160
Saved in:
4
Value-based marketing : marketing strategies for corporate growth and shareholder value
Doyle, Peter
-
2000
Persistent link: https://www.econbiz.de/10001495167
Saved in:
5
Strategy as marketing
Doyle, Peter
- In:
Images of strategy
,
(pp. 331-355)
.
2003
Persistent link: https://www.econbiz.de/10001754671
Saved in:
6
Marketing management and strategy
Doyle, Peter
-
1998
-
2. ed
Persistent link: https://www.econbiz.de/10013475026
Saved in:
7
Analytical marketing management
Doyle, Peter
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000323891
Saved in:
8
Japanese marketing strategies in the UK : a comparative study
Doyle, Peter
;
Saunders, John
;
Wong, Veronica
- In:
Journal of international business studies : JIBS ; an …
17
(
1986
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10003533679
Saved in:
9
Marketing management and strategy
Doyle, Peter
;
Stern, Philip
-
2006
-
4. ed.
Persistent link: https://www.econbiz.de/10003095412
Saved in:
10
A comparative study of British, US and Japanese marketing strategies in the British market
Doyle, Peter
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
3
,
pp. 171-184
Persistent link: https://www.econbiz.de/10001069426
Saved in:
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