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~subject:"Marketing management"
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Marketing management
Konsumentenverhalten
78,593
Consumer behaviour
78,162
Werbung
13,676
Online-Marketing
12,756
Internet marketing
12,533
Theorie
10,687
Theory
10,479
Advertising
10,264
Beziehungsmarketing
10,162
Relationship marketing
10,147
Social Web
8,523
Social web
8,515
Markenführung
8,469
Brand management
8,454
Werbewirkung
7,833
Advertising effects
7,609
Markenimage
6,969
Brand image
6,920
USA
6,153
Online-Handel
6,089
Online retailing
6,074
United States
5,830
Deutschland
5,581
Kundenzufriedenheit
5,577
Customer satisfaction
5,576
Electronic Commerce
4,851
Germany
4,814
E-commerce
4,606
Markenartikel
4,601
Brand
4,517
Dienstleistungsqualität
4,483
Service quality
4,480
Einzelhandel
4,281
Retail trade
4,172
Marketingmanagement
4,017
Kundenintegration
3,847
Customer integration
3,833
Verbraucherverhalten
3,570
Experiment
3,566
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1,267
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491
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1,401
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89
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78
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62
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62
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60
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58
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58
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58
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49
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30
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30
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25
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21
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17
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13
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12
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9
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7
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Bruhn, Manfred
25
Kaiser, Harry M.
17
Esch, Franz-Rudolf
12
Ko, Eunju
10
Pelsmacker, Patrick de
10
Pepels, Werner
10
Sheth, Jagdish N.
10
Fuchs, Wolfgang
9
Gierl, Heribert
9
Hawkins, Del I.
9
Homburg, Christian
9
Kumar, V.
9
Ozuem, Wilson
9
Spann, Martin
9
Unger, Fritz
9
Vrontis, Demetris
9
Wiedmann, Klaus-Peter
9
Bauer, Hans H.
8
Best, Roger J.
8
Chaffey, Dave
8
Melewar, T. C.
8
Pauwels, Koen
8
Schultz, Don E.
8
Albers, Sönke
7
Chandon, Pierre
7
Fritz, Wolfgang
7
Hackley, Christopher E.
7
Kitchen, Philip J.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Rajagopal
7
Smith, Katherine Taken
7
Bang, Nguyen
6
Bruwer, Johan
6
Chintagunta, Pradeep K.
6
Eisend, Martin
6
Foxall, Gordon R.
6
Karjaluoto, Heikki
6
Keller, Kevin Lane
6
Loureiro, Sandra Maria Correia
6
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American Marketing Association
26
Springer Fachmedien Wiesbaden
12
Information Resources Management Association
7
Books on Demand GmbH <Norderstedt>
6
European Society for Opinion and Marketing Research
4
Cornell University / Department of Agricultural Economics
3
Haufe-Lexware GmbH & Co. KG
3
IGI Global
3
Berliner Wissenschafts-Verlag
2
Campus Verlag
2
European Advertising Academy
2
Fachhochschule Reutlingen / European School of Business
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
UVK Verlagsgesellschaft mbH
2
Uni-Taschenbücher GmbH
2
Wiley-VCH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMACOM
1
American Management Association
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
BusinessVillage GmbH
1
Canadian Center of Science and Education <Toronto>
1
Christian-Albrechts-Universität zu Kiel
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Duncker & Humblot
1
Edward Elgar Publishing
1
Forschungsinstitut für Biologischen Landbau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
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Published in...
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Journal of business research : JBR
91
Journal of marketing communications
55
Journal of retailing and consumer services
52
Journal of marketing management : MM
37
SpringerLink / Bücher
35
Industrial marketing management : the international journal for industrial and high-tech firms
34
European journal of marketing : EJM
33
Journal of marketing
30
Journal of the Academy of Marketing Science
29
The journal of business & industrial marketing
28
The journal of product & brand management
28
Journal of advertising research
26
Journal of strategic marketing
26
Psychology & marketing
25
The journal of brand management : an international journal
25
Springer eBook Collection
24
Asia Pacific journal of marketing and logistics
23
International journal of internet marketing and advertising : IJIMA
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of retailing
22
Marketing intelligence & planning
22
Business horizons
21
Journal of Islamic marketing : JIMA
21
The journal of consumer marketing
20
The marketing review
20
Journal of promotion management : JPM
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
16
Faculty & research / Insead : working paper series
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of marketing research : JMR
15
Cogent business & management
14
European research studies
14
International journal of advertising : the review of marketing communications
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
International journal of retail & distribution management
13
International review on public and non-profit marketing
13
Journal of promotion management : innovations in planning and applied research
13
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1
Consumer's attitude to receive and response to SMS
advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
Saved in:
2
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
3
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
Saved in:
4
How consumers' media usage creates synergy in
advertising
campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
5
Investigating the portrayal and influence of sustainability claims in an environmental
advertising
context
Cummins, Shannon
;
Reilly, Timothy M.
;
Carlson, Les
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10010402635
Saved in:
6
A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using faci...
Holiday, Steven
;
Hayes, Jameson L.
;
Park, Haseon
;
Lyu, …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 414-439
Persistent link: https://www.econbiz.de/10014425236
Saved in:
7
Why pay for something you can get free? : Indian market mavens' M-coupon redmenption behaviors
Gorder-Hinchey, Bonnie
;
Mantz, Timothy K.
;
Mantz, Kathy
; …
- In:
Journal of international business and economics : JIBE
19
(
2019
)
3
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012879120
Saved in:
8
Millennial and generation Z digital marketing communication and
advertising
effectiveness : a qualitative exploration
Munsch, Alison
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
Saved in:
9
Advertising
and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing
;
Joo, Mingyu
;
Wilbur, Kenneth C.
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
Saved in:
10
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
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