//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A comparative study of social...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
South Africa
18,094
Südafrika
17,142
Online-Marketing
12,932
Internet marketing
12,825
Social Web
5,725
Social web
5,718
Consumer behaviour
4,587
Konsumentenverhalten
4,570
Electronic Commerce
2,122
Werbewirkung
2,097
Advertising effects
2,087
Online-Handel
1,991
Online retailing
1,988
E-commerce
1,986
Advertising
1,795
Werbung
1,787
Viral marketing
1,727
Virales Marketing
1,725
Brand management
1,619
Markenführung
1,613
Beziehungsmarketing
1,596
Relationship marketing
1,596
Southern Africa
1,544
Südliches Afrika
1,516
Internet
1,295
Marketingmanagement
1,178
Markenimage
920
Brand image
916
Website
866
Social media
863
USA
848
United States
828
social media
818
Wirtschaftswachstum
770
Economic growth
764
Marketing
735
KMU
727
SME
727
Suchmaschine
713
more ...
less ...
Online availability
All
Undetermined
460
Free
149
Type of publication
All
Article
773
Book / Working Paper
392
Type of publication (narrower categories)
All
Article in journal
615
Aufsatz in Zeitschrift
615
Aufsatz im Buch
157
Book section
157
Ratgeber
42
Guidebook
41
Aufsatzsammlung
35
Collection of articles of several authors
34
Sammelwerk
34
Graue Literatur
30
Non-commercial literature
30
Case study
24
Fallstudie
24
Lehrbuch
23
Textbook
18
Conference paper
14
Hochschulschrift
14
Konferenzbeitrag
14
Konferenzschrift
14
Arbeitspapier
13
Working Paper
13
Glossar enthalten
7
Glossary included
7
Thesis
4
Bibliografie
2
Einführung
2
Festschrift
2
research-article
2
Bibliografie enthalten
1
Bibliography included
1
Biografie
1
Conference proceedings
1
Handbook
1
Handbuch
1
Interview
1
Quelle
1
Reprint
1
non-article
1
more ...
less ...
Language
All
English
1,066
German
99
Polish
2
French
1
Author
All
Chaffey, Dave
8
Karjaluoto, Heikki
6
Ozuem, Wilson
6
Smith, Katherine Taken
6
Frost, Raymond
5
Ko, Eunju
5
Ryan, Damian
5
Adeola, Ogechi
4
Ceyp, Michael
4
Fritz, Wolfgang
4
Kotler, Philip
4
Lepkowska-White, Elzbieta
4
Mero, Joel
4
Mutum, Dilip S.
4
Pelsmacker, Patrick de
4
Ratten, Vanessa
4
Ruyter, Ko de
4
Strauss, Judy
4
Agnihotri, Raj
3
Camilleri, Mark Anthony
3
Ceyp, Michael H.
3
Chan-Olmsted, Sylvia M.
3
Dennis, Charles
3
Drees, Norbert
3
Dwivedi, Yogesh Kumar
3
Halligan, Brian
3
Harris, Lisa
3
Heath, Ernest T.
3
Hinson, Robert
3
Hörner, Thomas
3
Juska, Jerome M.
3
Kartajaya, Hermawan
3
Kim, Sang Jin
3
Klepek, Martin
3
Kozielski, Robert
3
McCabe, Mary Beth
3
Milne, George R.
3
Pakura, Stefanie
3
Palmatier, Robert W.
3
Pulizzi, Joe
3
more ...
less ...
Institution
All
American Marketing Association
8
Springer Fachmedien Wiesbaden
6
Information Resources Management Association
4
IGI Global
3
Books on Demand GmbH <Norderstedt>
2
Campus Verlag
2
Haufe-Lexware GmbH & Co. KG
2
UVK Verlagsgesellschaft mbH
2
Wiley-VCH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Berliner Wissenschafts-Verlag
1
BusinessVillage GmbH
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Edward Elgar Publishing
1
European Advertising Academy
1
Global Marketing Conference <2023, Seoul>
1
Goethe-Universität Frankfurt am Main
1
ICORIA <12., 2013, Zagreb>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
MITP Verlags-GmbH & Co. KG
1
Nomos Verlagsgesellschaft
1
Palgrave Macmillan <Firma>
1
Rheinwerk Verlag
1
Special Libraries Association
1
Springer Gabler <Firma>
1
Universität Mannheim
1
Walter de Gruyter GmbH & Co. KG
1
Winter Marketing Academic Conference <2017, Orlando, Fla.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
25
International journal of internet marketing and advertising : IJIMA
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Journal of strategic marketing
13
Springer eBook Collection
11
The journal of business & industrial marketing
11
Journal of marketing communications
10
Journal of the Academy of Marketing Science
10
European research studies
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
Journal of marketing management : MM
8
Marketing intelligence & planning
8
International journal of advertising : the review of marketing communications
7
Journal of retailing and consumer services
7
Premier reference source
7
SpringerLink / Bücher
7
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of advertising research
6
Journal of marketing
6
Business horizons
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of marketing education : JME
5
Journal of promotion management : JPM
5
Journal of promotion management : innovations in planning and applied research
5
Marketing i menedžment innovacij : m&mi
5
Cogent business & management
4
Developing digital marketing : relationship perspectives
4
Digitale Kommunikation
4
E-marketing ; Vol. 1
4
Erfurter Hefte zum angewandten Marketing
4
European journal of marketing : EJM
4
International journal of business information systems : IJBIS
4
International journal of economic research
4
International journal of technology marketing : IJTMkt
4
more ...
less ...
Source
All
ECONIS (ZBW)
1,162
Other ZBW resources
3
Showing
1
-
10
of
1,165
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Internet's influence on the marketing activities of South African companies
Sharp, Kirsty-Lee
;
Bevan-Dye, Ayesha Lian
;
De Klerk, Natasha
- In:
International business and economics research journal
12
(
2013
)
9
,
pp. 1077-1086
Persistent link: https://www.econbiz.de/10010192349
Saved in:
2
Influence of social media marketing communications on young consumers' attitudes
Duffett, Rodney Graeme
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011716470
Saved in:
3
Social media marketing in the Scandinavian industrial markets
Salo, Jari
;
Lehtimäki, Tuula
;
Simula, Henri
; …
- In:
International journal of e-business research : an …
9
(
2013
)
4
,
pp. 16-32
Persistent link: https://www.econbiz.de/10010354432
Saved in:
4
Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.
;
Gammoh, Bashar S.
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
Saved in:
5
Social media marketing
Cader, Yoosuf
;
Al Tenaiji, Afraa Abdulla
- In:
International journal of social entrepreneurship and …
2
(
2013
)
6
,
pp. 546-560
Persistent link: https://www.econbiz.de/10010394141
Saved in:
6
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
7
Sustainable fashion social media influencers and content creation calibration
Jacobson, Jenna
;
Harrison, Brooke
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 150-177
Persistent link: https://www.econbiz.de/10013167389
Saved in:
8
Optimising digital marketing and social media strategy : from push to pull to performance
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 709-739
Persistent link: https://www.econbiz.de/10013206743
Saved in:
9
Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
Saved in:
10
Promotion of green products on Facebook : insights from millennials
Pandey, Neeraj
;
Jha, Sumi
;
Gaganpreet Singh
- In:
International journal of management practice : IJMP
13
(
2020
)
3
,
pp. 275-294
Persistent link: https://www.econbiz.de/10012253717
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->