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Philip Kotler's contributions to marketing theory and practice
Kotler, Philip - 2011
Persistent link: https://www.econbiz.de/10009270388
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Philip Kotler : some of my adventures in marketing
Kotler, Philip - In: Journal of historical research in marketing 9 (2017) 2, pp. 203-208
Persistent link: https://www.econbiz.de/10011724477
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Why broadened marketing has enriched marketing
Kotler, Philip - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
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A framework for marketing management
Kotler, Philip - 2003 - 2. ed.
Persistent link: https://www.econbiz.de/10001684851
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Peter Drucker: the grandfather of modern marketing
Kotler, Philip - In: Peter F. Drucker's next management : new institutions, …, (pp. 123-134). 2010
Persistent link: https://www.econbiz.de/10003965068
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A generic concept of marketing
Kotler, Philip - 2008
Persistent link: https://www.econbiz.de/10003717449
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Marketing management
Kotler, Philip - 2003 - 11. ed., international ed.
Persistent link: https://www.econbiz.de/10013475021
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Social marketing : strategies for changing public behavior
Kotler, Philip; Roberto, Eduardo L. - 1989 - 1. pr
Persistent link: https://www.econbiz.de/10000507174
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Social marketing
Kotler, Philip; Roberto, Eduardo L. - 1991
Persistent link: https://www.econbiz.de/10000082240
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Marketing : an introduction
Kotler, Philip; Armstrong, Gary - 1997 - 4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10000602504