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Blurring the lines : is there a need to rethink industrial marketing?

Wind, Yoram - 2008

Persistent link: https://www.econbiz.de/10003611770

Legends in marketing: Yoram (Jerry) Wind

Wind, Yoram - 2014

Persistent link: https://www.econbiz.de/10010336664

The future of marketing

Wind, Yoram - 2014

Persistent link: https://www.econbiz.de/10010337116

Marketing strategy

Wind, Yoram - 2014

Persistent link: https://www.econbiz.de/10010337120

Rethinking marketing : Peter Drucker's challenge

Wind, Yoram - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 28-34

Persistent link: https://www.econbiz.de/10003830098

Clustering and segmentation

Green, Paul E.; Moskowitz, Howard R.; Arabie, Phipps; … - 2017

Persistent link: https://www.econbiz.de/10011634248

Marketing research and modeling : progress and prospects; a tribute to Paul E. Green

Wind, Yoram (ed.); Green, Paul E. (honouree) - 2004

Persistent link: https://www.econbiz.de/10013391457

Marketing Research and Modeling: Progress and Prospects : A Tribute to Paul E. Green

Wind, Yoram - 2004

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling,...

Persistent link: https://www.econbiz.de/10013520342