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Marketing theory
Marktforschung
6,821
Market research
6,529
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4,931
Theorie
1,863
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1,854
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1,584
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Malhotra, Naresh K.
23
Tadajewski, Mark
8
Green, Paul E.
5
Hunt, Shelby D.
5
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4
Bijmolt, Tammo H. A.
4
Hildebrandt, Lutz
4
Wieringa, Jaap E.
4
Berndt, Ralph
3
Birks, David F.
3
Cansier, Adrienne
3
DeSarbo, Wayne S.
3
Grewal, Rajdeep
3
Kayande, Ujwal
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Leeflang, Peter
3
Lehmann, Donald R.
3
Pauwels, Koen H.
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Roberts, John H.
3
Schwarzkopf, Stefan
3
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3
Stremersch, Stefan
3
Wind, Yoram
3
Winer, Russell S.
3
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2
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2
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2
Bagozzi, Richard P.
2
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2
Beckman, Theodore N.
2
Bristor, Julia M.
2
Canniford, Robin
2
Davidson, William R.
2
Dettmer, Harald
2
Diamantopoulos, Adamantios
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2
Graf, Albert
2
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2
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American Marketing Association
8
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3
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1
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1
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1
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Warwick Business School
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Review of marketing research
9
SAGE library in marketing
8
The development of marketing theory and its philosophical underpinnings
7
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of marketing management : MM
6
Critical marketing : defining the field
5
SpringerLink / Bücher
5
Fundamentals of marketing research ; Vol. 6
4
European journal of marketing : EJM
3
Fundamentals of marketing research ; Vol. 1
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International series in quantitative marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of the Academy of Marketing Science
3
Legends in marketing
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Review of Marketing Research Ser.
3
Springer-Lehrbuch
3
The SAGE handbook of marketing theory
3
The impact of theory on representations of the consumer and the marketing organisation
3
The nature and scope of marketing research
3
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
2
International Series in Quantitative Marketing
2
International journal of market research
2
Journal of marketing
2
Marketing theory
2
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
2
McGraw-Hill series in marketing
2
Qualitative marketing research : approaches, techniques and analysis
2
Springer eBook Collection / Business and Management
2
The marketing review
2
WiSo-Lehr- und Handbücher
2
Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
2
AMA educators' proceedings
1
AMA proceedings series
1
AMS review : official publication of the Academy of Marketing Science
1
Applied Marketing Science /Angewandte Marketingforschung
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ECONIS (ZBW)
266
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1
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266
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1
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
2
Marketing
Heskett, James L.
-
1976
Persistent link: https://www.econbiz.de/10000557977
Saved in:
3
Marketing : concepts and applications
Schewe, Charles D.
;
Smith, Reuben M.
-
1980
-
Internat. student ed
Persistent link: https://www.econbiz.de/10000559217
Saved in:
4
Marketing
Zikmund, William G.
;
Amico, Michael d'
-
1984
Persistent link: https://www.econbiz.de/10000559680
Saved in:
5
Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf
-
1997
Persistent link: https://www.econbiz.de/10000628118
Saved in:
6
Marketing as social behavior : a general systems theory
Sirgy, M. Joseph
-
1984
Persistent link: https://www.econbiz.de/10000583770
Saved in:
7
Marketing Handbook
Nystrom, Paul H.
(
ed.
);
Frey, Albert W.
(
contributor
)
-
1954
Persistent link: https://www.econbiz.de/10000608368
Saved in:
8
Marketing handbook
Frey, Albert Wesley
(
ed.
);
Albaum, Gerald
(
contributor
)
-
1965
-
2. Aufl
Persistent link: https://www.econbiz.de/10000608575
Saved in:
9
Marketing management : readings in operational effectiveness
Shapiro, Stanley J.
-
1974
Persistent link: https://www.econbiz.de/10000329047
Saved in:
10
Marketing concepts and strategies in the next decade
Rodger, Leslie W.
-
1973
Persistent link: https://www.econbiz.de/10000329810
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