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Marketing's identity crisis : it's complicated
Ferrell, Odies C. - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 30-38
Persistent link: https://www.econbiz.de/10011919240
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From market orientation to stakeholder orientation
Ferrell, Odies C.; Gonzalez-Padron, Tracy L.; Hult, G. … - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 93-96
Persistent link: https://www.econbiz.de/10003979331
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A review of ethical decision-making models in marketing
Ferrell, Odies C.; Ferrell, Linda; Sawayda, Jennifer - In: Handbook on ethics and marketing, (pp. 38-60). 2015
Persistent link: https://www.econbiz.de/10011301244
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Resource-advantage theory : the development period
Hunt, Shelby D. - 2011
Persistent link: https://www.econbiz.de/10008937567
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The past and future of marketing theory and practice : a tribute to the 50th anniversary of the Academy of Marketing Science : editorial
Ferrell, Odies C.; Conduit, Jodie; Edvardsson, Bo; … - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 390-394
Persistent link: https://www.econbiz.de/10012819664
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Re-institutionalizing marketing
Key, Thomas Martin; Clark, Terry; Ferrell, Odies C.; … - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 446-453
Persistent link: https://www.econbiz.de/10012819694
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New directions for marketing ethics and social responsibility research
Ferrell, Odies C.; Ferrell, Linda - In: Journal of marketing theory and practice : JMTP 29 (2021) 1, pp. 13-22
Persistent link: https://www.econbiz.de/10012483497