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~subject:"Marketing theory"
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Les clés du marketing
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Marketing theory
Marketing
224
Marketingmanagement
126
Marketing management
89
Marketingtheorie
42
Theorie
32
Theory
32
USA
28
Strategisches Management
27
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25
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23
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17
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16
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15
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15
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14
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13
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11
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11
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9
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9
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9
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8
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7
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7
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7
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6
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6
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English
35
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7
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Kotler, Philip
42
Keller, Kevin Lane
15
Armstrong, Gary
8
Opresnik, Marc Oliver
5
Bliemel, Friedhelm
3
Levy, Sidney J.
3
Brady, Mairead
2
Hansen, Torben
2
Lee, Nancy R.
2
Roberto, Eduardo L.
2
Achrol, Ravi S.
1
Ansary, Adel I. el-
1
Chernev, Alexander
1
Goodman, Malcolm
1
Goodman, Malcolm Robert Victor
1
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1
Hugo, Hubert
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Lu, Taihong
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Always learning
4
The evolution of nonprofit marketing
3
wi - Wirtschaft
3
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2
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2
wi wirtschaft
2
AMS review : official publication of the Academy of Marketing Science
1
Always Learning
1
Journal of historical research in marketing
1
Legends in marketing
1
Pearson Education International
1
Pearson one
1
Peter F. Drucker's next management : new institutions, new theories and practices
1
Prentice Hall marketing
1
Review of marketing research
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The development of marketing theory and its philosophical underpinnings
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ECONIS (ZBW)
42
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1
Philip Kotler's contributions to marketing theory and practice
Kotler, Philip
-
2011
Persistent link: https://www.econbiz.de/10009270388
Saved in:
2
A generic concept of marketing
Kotler, Philip
-
2008
Persistent link: https://www.econbiz.de/10003717449
Saved in:
3
Peter Drucker: the grandfather of modern marketing
Kotler, Philip
- In:
Peter F. Drucker's next management : new institutions, …
,
(pp. 123-134)
.
2010
Persistent link: https://www.econbiz.de/10003965068
Saved in:
4
A framework for marketing management
Kotler, Philip
-
2003
-
2. ed.
Persistent link: https://www.econbiz.de/10001684851
Saved in:
5
Philip Kotler : some of my adventures in marketing
Kotler, Philip
- In:
Journal of historical research in marketing
9
(
2017
)
2
,
pp. 203-208
Persistent link: https://www.econbiz.de/10011724477
Saved in:
6
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
7
Marketing management
Kotler, Philip
-
2003
-
11. ed., international ed.
Persistent link: https://www.econbiz.de/10013475021
Saved in:
8
Marketing : an introduction
Kotler, Philip
;
Armstrong, Gary
-
1997
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10000602504
Saved in:
9
Social marketing : strategies for changing public behavior
Kotler, Philip
;
Roberto, Eduardo L.
-
1989
-
1. pr
Persistent link: https://www.econbiz.de/10000507174
Saved in:
10
Social marketing
Kotler, Philip
;
Roberto, Eduardo L.
-
1991
Persistent link: https://www.econbiz.de/10000082240
Saved in:
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