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Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.; Wieland, Heiko; Vargo, Stephen L. - In: Journal of marketing 82 (2018) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
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Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.; Wieland, Heiko; Akaka, Melissa Archpru - In: Industrial marketing management : the international … 44 (2015), pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
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Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.; Akaka, Melissa Archpru; Wieland, Heiko - In: Journal of business research : JBR 116 (2020), pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
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On managerial relevance : reconciling the academic-practitioner divide through market theorizing
Wieland, Heiko; Nariswari, Angeline; Akaka, Melissa Archpru - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 252-271
Persistent link: https://www.econbiz.de/10012819649
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Toward a transcending conceptualization of relationship : a service-dominant logic perspective
Vargo, Stephen L. - In: The journal of business & industrial marketing 24 (2009) 5/6, pp. 373-379
Persistent link: https://www.econbiz.de/10009524510
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Introduction: Market systems, stakeholders and value propositions : toward a service-dominant logic-based theory of the market
Vargo, Stephen L. - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 217-222
Persistent link: https://www.econbiz.de/10009007590
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On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L. - In: Marketing theory 11 (2011) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
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From micro to macro : stakeholders and institutions
Vargo, Stephen L. - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 125-128
Persistent link: https://www.econbiz.de/10009154844
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From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L. - In: Industrial marketing management : the international … 87 (2020), pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
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Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10011434873