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Marktforschung von A - Z : eine Einführung aus der Praxis, für die Praxis
Wyss, Werner - 1991 - 1. Ausg
Persistent link: https://www.econbiz.de/10000337266
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Produktinnovation : Entwicklung und Vermarktung neuer Produkte
Witt, Jürgen (ed.) - 1996
Persistent link: https://www.econbiz.de/10000602801
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Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert (ed.) - 1999
Persistent link: https://www.econbiz.de/10001401240
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Grundlagen und neue Perspektiven des Luxustourismus : Kundenverhalten - Paradigmenwechsel - Markttrends - Best-Practice-Beispiele
Conrady, Roland (ed.); Ruetz, David (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10011980069
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Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe (ed.) - 2003
Persistent link: https://www.econbiz.de/10001753842
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Marketing mit interaktiven Medien : Strategien zum Markterfolg
Albers, Sönke (ed.); Clement, Michel (contributor);  … - 2001 - 3., komplett überarbeitete und erw. Aufl.
Persistent link: https://www.econbiz.de/10001591542
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Marketing research
McDaniel, Carl D.; Gates, Roger - 2010 - Eighth edition, international student version
Persistent link: https://www.econbiz.de/10003775410
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Marketing management : a cultural perspective
Peñaloza, Lisa (ed.); Özçaglar-Toulouse, Nil (ed.);  … - 2012
"Culture pervades consumption and marketing in ways that many marketing managers fail to appreciate. This book provides a comprehensive introduction to marketing management through an interpretive cultural lens. In bringing culture to the fore, this edited textbook brings into consideration the...
Persistent link: https://www.econbiz.de/10009485798
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Diamantopoulos, Adamantios (ed.); Wagner, Udo (honouree);  … - 2012
Persistent link: https://www.econbiz.de/10009620589