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Betriebliche Marktlehre
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Marketingmanagement
Absatz
4,931
Hand- und Lehrbücher, Nachschlagewerke
3,614
Sales
1,415
Deutschland
1,239
USA
586
Marketing
516
Theorie
477
Theory
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448
United States
376
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349
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294
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280
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272
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259
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253
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247
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218
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212
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199
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191
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189
Marketing management
185
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157
Agrarwirtschaft
156
Statistik
155
Steuer
151
Schätzung
147
Ausland
143
Aussenhandel
143
Absatzpolitik
142
Estimation
140
Welt
139
World
138
Retail trade
135
Betriebsführung
127
Umsatz
113
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English
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Boone, Louis E.
4
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4
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3
Engel, James F.
3
Kotler, Philip
3
Kurtz, David L.
3
Thiesing, Ernst-Otto
3
Baardman, Lennart
2
Beckman, Theodore N.
2
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2
Christopher, Martin
2
Corey, E. Raymond
2
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2
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2
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2
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2
Enis, Ben M.
2
Epple, Manfred H.
2
Esteban-Bravo, Mercedes
2
Ferrell, O. C.
2
Fritz, Wolfgang
2
Homburg, Christian
2
Keegan, Warren J.
2
Lamb, Charles W.
2
Levin, Igor
2
Meffert, Heribert
2
Mentzer, John T.
2
Moon, Mark A.
2
Nickels, William G.
2
Perakis, Georgia
2
Singhvi, Divya
2
Thiess, Michael
2
Warshaw, Martin R.
2
Wills, Gordon
2
Yildirim, Gökhan
2
Adler, Lee
1
Agarwal, Manoj Kumar
1
Albaum, Gerald
1
Alderson, Wroe
1
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1
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American Marketing Association
4
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FAO / Expanded Technical Assistance Program
1
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1
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Peter Lang GmbH
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Arbeitspapier / Institut für Marketing, Universität Mannheim
4
McGraw-Hill series in marketing
4
Business horizons
3
Europäische Hochschulschriften / 5
3
Journal of business strategy
3
Schriften zur Handelsforschung
3
The Irwin series in marketing
3
Holt, Rinehart and Winston marketing series
2
Schriften zu Marketing und Management
2
Series / American Marketing Association
2
The Commonwealth and international library
2
(Prentice-Hall international series in management)
1
A century of marketing
1
AMA management report: Nr 15
1
AMA proceedings series
1
Addison-Wesley series in marketing
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Asian journal of management cases
1
Beiträge zum Produkt-Marketing
1
Betriebswirtschaftliche Forschungsbeiträge
1
Business Guides on the Go
1
Cassell/Associated Business Programmes marketing library
1
College outline series, no. 83
1
Combined proceedings (Spring Conference + Fall Conference)
1
Dickenson series on business management
1
Dissertation
1
Eksportinstituttets sm°askrifter
1
Essentials of Marketing
1
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1
European journal of operational research : EJOR
1
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1
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1
Frankfurter Zeitung, Blick durch die Wirtschaft
1
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1
Göttinger handwerkswirtschaftliche Studien
1
Heyne-Bücher / 22, Kompaktwissen
1
Holt business texts
1
Houghton Mifflin Adviser in Marketing
1
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ECONIS (ZBW)
195
USB Cologne (EcoSocSci)
1
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1
Marketing Handbook
Nystrom, Paul H.
(
ed.
);
Frey, Albert W.
(
contributor
)
-
1954
Persistent link: https://www.econbiz.de/10000608368
Saved in:
2
Marketing : Grundlagen der Absatzpolitik; mit Fallstudien Einführung und Relaunch des VW-Golf
Meffert, Heribert
-
1986
-
7., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10000706848
Saved in:
3
Grundlagen und Methoden strategischen Marketings
Lambin, Jean-Jacques
-
1987
Persistent link: https://www.econbiz.de/10000716806
Saved in:
4
Promotional strategy : managing the marketing communications process
Engel, James F.
;
Warshaw, Martin R.
;
Kinnear, Thomas C.
-
1983
-
5. ed
Persistent link: https://www.econbiz.de/10000061671
Saved in:
5
Marketing decisions : a Bayesian approach
Enis, Ben M.
;
Broome, Charles L.
-
1973
Persistent link: https://www.econbiz.de/10000049869
Saved in:
6
Marketing
Schewe, Charles D.
;
Smith, Reuben M.
-
1983
-
2. ed
Persistent link: https://www.econbiz.de/10000051781
Saved in:
7
Cases in marketing
Greer, Thomas V.
-
1983
-
3. ed
Persistent link: https://www.econbiz.de/10000053196
Saved in:
8
Arbeitsbuch zu Marketing-Management
Kotler, Philip
-
1975
-
2. Aufl
Persistent link: https://www.econbiz.de/10000077532
Saved in:
9
Marketing
Kurtz, David L.
;
Boone, Louis E.
-
1984
Persistent link: https://www.econbiz.de/10003499270
Saved in:
10
Marketing : Grundlagen und Fallstudien
Poth, Ludwig G.
;
Poth, Gudrun S.
-
1986
Persistent link: https://www.econbiz.de/10010224355
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