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Marketingmanagement
Absatztechnik
563
Vereinigte Staaten
96
Marktforschung
75
Marketing
72
Absatz
45
Marketing management
43
Absatzpolitik
42
Deutschland
41
USA
27
Großbritannien
26
Handelspersonal
25
United States
24
Verbraucher
24
Theorie
23
Theory
22
Werbung
20
Absatzplanung
17
Elektronik
15
Verkauf
15
Einzelhandel
14
Einzelhandelsbetrieb
14
Innovation
14
Management
13
Absatztheorie
11
Absatzmethode
10
Handelsvertreter
10
Preisgestaltung
10
Selling
10
Absatzorganisation
9
Betriebsführung
9
Betriebsmaterialwirtschaft
9
Handelsbetrieb
9
Absatzweg
8
Aussenwirtschaftsbetrieb
8
Betriebswirtschaftliche Verfahrensforschung
8
Handel
8
Marktpsychologie
7
Strategisches Management
7
Verkaufstechnik
7
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Type of publication
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Book / Working Paper
52
Type of publication (narrower categories)
All
Fallstudiensammlung
2
Hochschulschrift
1
Konferenzschrift
1
Lehrbuch
1
Ratgeber
1
Language
All
English
44
German
6
Undetermined
2
Author
All
Britt, Steuart Henderson
2
Buell, Victor P.
2
Davis, Kenneth Rexton
2
Howard, John A.
2
Aaker, David A.
1
Abell, Derek F.
1
Ailloni, Charas Dan
1
Alexander, Ivan
1
Berman, Barry
1
Bischoff, Ursula
1
Bobrow, Edwin E.
1
Boyd, Harper W.
1
Boyd, Harper White
1
Boyd, jr., Harper W.
1
Buskirk, Richard H.
1
Buzzell, Robert D.
1
Christopher, Martin
1
Constantin, James A.
1
Corbin, Arnold
1
Crissy, William Joseph Eliot
1
Dirksen, Charles J.
1
Dolich, Ira J.
1
Donnelly, James H.
1
Evans, Joel R.
1
Evans, Rodney E.
1
Ferrell, O. C.
1
Fischer, Paul M.
1
Gibson, Donald M. T.
1
Gittinger, C. McFerron
1
Gottmann, Gosbert
1
Greif, Edwin Charles
1
Hammond, John S.
1
Hinkle, Charles L.
1
Iffland, Charles P.
1
Ivancevich, John M.
1
Kelley, Eugene J.
1
King, William R.
1
Kirkpatrick, Charles Atkinson
1
Kotler, Philip
1
Lanigan, Esther F.
1
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Institution
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American Management Association
1
Graduate School of Business Administration, Harvard University
1
Published in...
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A Ronald Press Publication
2
McGraw-Hill Series in Marketing and Advertising
2
A Ronald Press publications
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Betriebswirtschaftliche Schriftenreihe : BWS
1
Cassell/Associated Business Programmes marketing library
1
Cranfield Management Resource, [Cranfield School of Management]
1
Grundlagen und Praxis der Betriebswirtschaft
1
Hutchinson marketing library
1
Institute for Planning Research, University of Port Elizabeth, Research Report
1
Irwin series in quantitative analysis for business
1
Its Marketing series
1
Macmillan Marketing Series
1
Management and labour studies / English series
1
McGraw-Hill series in marketing
1
McGraw-Hill series in marketing and advertising
1
Mcgraw-Hill series in marketing and advertising
1
Ronald Series on Marketing Management
1
Series on marketing management
1
Stanford University. Series in business management
1
The Wiley marketing series
1
Wiley series on marketing management
1
Working paper / Alfred P. Sloan School of Management, Massachusetts Institute of Technology : WP
1
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ECONIS (ZBW)
52
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1
Basic marketing: a managerial approach
McCarthy, Edmund Jerome
;
MacCarthy, Edmund Jerome
-
1975
-
5. ed.
Persistent link: https://www.econbiz.de/10000557625
Saved in:
2
Marketing. Basic concepts and decisions
Pride, William M.
;
Ferrell, O. C.
-
1977
Persistent link: https://www.econbiz.de/10000558157
Saved in:
3
Financial dimensions of marketing management
Mossman, Frank H.
;
Crissy, William Joseph Eliot
; …
-
1978
Persistent link: https://www.econbiz.de/10000558431
Saved in:
4
The management of marketing
Wilson, Michael Thomas
-
1980
Persistent link: https://www.econbiz.de/10000559272
Saved in:
5
Management in marketing : text and cases
Lazo, Hector
;
Corbin, Arnold
-
1961
Persistent link: https://www.econbiz.de/10000608381
Saved in:
6
Marketing-Management : Informationsbeschaffung und Instrumenteneinsatz in entscheidungsorientierter Sicht
Westermann, Herbert
-
1972
Persistent link: https://www.econbiz.de/10000140982
Saved in:
7
Marketing concepts and strategies in the next decade
Rodger, Leslie W.
-
1973
Persistent link: https://www.econbiz.de/10000329810
Saved in:
8
Readings in marketing management : a strategic perspective
Berman, Barry
(
contributor
);
Evans, Joel R.
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10000333514
Saved in:
9
Analysis and decision making : cases for marketing management
Mathews, H. Lee
;
Dolich, Ira J.
;
Wilson, David T.
-
1971
Persistent link: https://www.econbiz.de/10000674835
Saved in:
10
Essentials of marketing management
Trump, Ross M.
-
1966
Persistent link: https://www.econbiz.de/10000674842
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